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In This Issue
+ How-To: Become a 'Visible Expert': Seven Traits Shared by Industry All Stars
+ Survey Says: Content Types Valued Most by B2B Tech Buyers [Infographic]
+ New! PRO Seminar With Alexis Ohanian: Make Something People Love
+ Video: Ford CEO Mark Fields: Interactive Online Experiences Key to Car Sales
+ Infographic: The Rise of Podcasts as Business Education
+ My View: Beyond Impressions & Reach: Connect Campaigns to Conversions
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Advertisement  Adapt or Fail: Marketing teams that can't adapt to Agile are being left behind. Learn [7 Steps to Developing an Agile Marketing Team]
How-To Becoming a 'Visible Expert': Seven Traits Shared by Industry All Stars
By Lee W. Frederiksen
Firms with well-known industry experts and thought leaders are more likely to attract leads, command premium fees, and possess strong, recognized brands. Those "Visible Experts" share these seven traits. Read More
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PRO New! PRO Seminar: Make Something People Love (With Alexis Ohanian)
Alexis Ohanian shares lessons learned from co-founding reddit, the largest platform for online communities, and he explains how he built hipmunk in a crowded field and created Breadpig, a thriving community to support creatives in the age of crowdfunding—all with next to no marketing budget. Read More
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Advertisement  Want to build a High-Performance Marketing Team? Learn 3 keys to strengthen your team from Joelle Kaufman, Head of Marketing at Bloomreach—[Watch Free Webinar Recording]
Survey Says
Content Types Valued Most by B2B Tech Buyers [Infographic]
By Ayaz Nanji
Product brochures are both frequently consumed and highly valued by B2B technology buyers, according to a recent report from Eccolo Media. Read More
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The Rise of Podcasts as Business Education [Infographic]
By Verónica Maria Jarski
As our world has grown more mobile and the related technology has evolved, podcasting has become a mainstream form of continuing education—including for marketers. Read More
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My View Beyond Impressions and Reach: Connecting Campaigns to Conversions
By Stacy DeBroff
Marketers need to focus on crafting digital marketing and social media campaigns that deliver conversion results, not just reach numbers. Read More
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Jan 20
 FREE Seminar—Strategy and Campaign Assessment: Re-Upping Your Marketing Game
Jan 22
 PRO Seminar—Make Something People Love with Alexis Ohanian
Jan 27
 FREE Seminar—What's Next: Seven Marketing Trends to Watch in 2015
Jan 29
 PRO Seminar—Leading a Culture of Innovation with Sir Ken Robinson
Feb 12
 MarketingProfs University—Marketing Measurement & Analytics
Feb 13
 Virtual Conference—Social Media: Get found. Get likes. Get results. 3 online sessions—FREE!
 
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