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In This Issue
+ How-To: Three Ways to Enhance AdWords Quality Score 
+ PRO: Research to Improve Your Facebook Marketing 
+ Survey Says: Digital Ad Spending to Climb 14% in 2011 
+ Quick Take: Five Key Action Tips for B2B Marketers Using Twitter
+ My View: What News Analytics Means for Marketing—and Stock Prices
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Advertisement  Turn up the heat on your digital campaigns at MarketingProfs' Digital Marketing Forum (Feb. 2-4, Austin). With sessions on online marketing's hottest topics (all with B2B and B2C examples) and ample peer networking—we've put together a show you shouldn't miss, no matter your level or target audience. Learn More.
How-To Three Lesser-Known Ways to Enhance AdWords Quality Score
By Larry Kim
Dissatisfied with the results of your Google AdWords ads? A low Quality Score could be to blame. If you've tried all else but aren't seeing results, give these three unconventional tips a shot at bumping up your score. Read More
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PRO Research to Improve Your Facebook Marketing
Get the research insights you need to create successful Facebook campaigns. Learn who's on Facebook, what they're doing, and how best to reach them. Read More
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Advertisement  Drive more demand and more customers at Digital Marketing World: Demand Generation (Feb 11, 11:30am - 4:30pm ET). The free virtual conference includes sessions on integrated demand gen, benchmarking, and sales and marketing alignment, plus networking and advice from leading vendors. Register.
Survey Says
Digital Ad Spend to Climb 14%, Social Media 35%
US direct and digital advertising expenditures are forecast to reach $163.9 billion in 2011, up 6.2% from 2010 levels. Of that total, digital spending is expected to reach $31.6 billion, up 14.0% from the previous year. Read More
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Quick Take
Five Key Action Tips for B2B Marketers Using Twitter
Tweets drive buzz—and biz. By listening and learning via Twitter, B2B companies are increasing engagement with prospects and clients, and helping to stimulate sales. Join the chatter armed with these five tips. Read More
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My View Machines Are Reading Your Site... and They Care Only About These Two Things
By Paul Barsch
Beware, marketers. Wall Street has a new weapon: news analytics. Machines now read and analyze news to make buy/sell decisions. What are the implications for your PR, communications, and social media—not to mention your stock price? Read More
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@ConversationAge Why Everything you Know about Influence is Wrong https:////ow.ly/3HfCW [fascinating how so many perspectives miss links to work of others]
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Forum Today's Question
By ormancreative Posted 1/19 at 10:14 pm EST
I need a creative idea for a local Hyundai car dealership commercial that conveys how the brand caters to the consumer at low costs. Any ideas? Go To Question
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Jan 21 / #ProfsChat—SEO and Social Media Twitter chat with @JanetDMiller, noon-1pm ET
Jan 27 / PRO Seminar—How to Be a Social Media Strategist featuring Jeremiah Owyang
Feb 2-4 / Digital Marketing Forum—Turn Up the Heat! (Austin, TX) Save $100 with code CHILI
Feb 10 / PRO Seminar—Using Personas to Boost Site Performance featuring Mark O'Brien
Feb 11 / Digital Marketing World—Demand Generation Free online conference