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| By Gib Olander |
| In today's noisy business listing landscape, it's important that your online anchor be consistent and visible throughout the local search ecosystem. Here are five essential rules to keep in mind when managing your online listing.
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| Join us this Thursday at 12pm ET for a special PRO seminar with Dan Pink, best-selling author of Drive. You'll learn why people motivated by enjoyment routinely outperform those motivated by external rewards, and why understanding these Motivation 3.0 factors matters to marketers and business leaders who want to achieve market success.
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| Social Media Lessons From the GOP Race |
| Republican presidential candidates have made social media an integral part of their campaign efforts to win the White House in 2012, and marketers can learn a lot by watching the political campaigns at work.
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Social Media Trends With Benefits in 2012
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| The integration of social media and business has come of age: 38% of CEOs now label it a high priority, and 57% of businesses plan to hike their social media spend in 2012. As the use of social media advances, here's a list of the major social trends to pay attention to in 2012.
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| By Eric Anderson |
| On-the-fly comparison-shopping, scanning, and research via mobile are creating new ways for marketers to influence in-aisle buying behavior. Here are six key stats marketers should know to win at the aisle.
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