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Friday, January 26, 2024

📋 Table of Contents

1. Ethical Marketing Practices for Businesses of All Sizes

2. 'Composable Content' So You Can Engage & Differentiate sponsored

3. Irresponsible Corporate Responsibility: Doing Good Isn't Always Done Well article from the archives

4. Super Early Bird Pricing on B2B Forum Ends Soon! MarketingProfs event

5. 10 Predictions for Navigating the SEO Landscape in 2024

6. Demystifying Inbox Deliverability: Changes Coming in 2024 sponsored report

7. Grow Relevance, Grow Revenue MarketingProfs Working Webinar for PRO Members

Scroll down for more useful resources.

Ethical Marketing Practices for Businesses of All Sizes
article
Ethical Marketing Practices for Businesses of All Sizes
An increasing number of customers want ethical products and services. That means marketers need to adopt more ethical marketing practices. Here's what you need to know—and do. »
'Composable Content' So You Can Engage & Differentiate
sponsored
'Composable Content' So You Can Engage & Differentiate
In today’s digital-first world, content is the customer experience. It’s how you engage, how you differentiate, and how you win. Composable content platforms get you from inspiration to launch without skipping a beat. Learn more. »
Irresponsible Corporate Responsibility: Doing Good Isn't Always Done Well
article from the archives
Irresponsible Corporate Responsibility: Doing Good Isn't Always Done Well
If you are going to implement a corporate social responsibility program, do so responsibly. A poorly executed program can negatively affect the business in many ways. It can be ruinous.  »
Super Early Bird Pricing on B2B Forum Ends Soon!
MarketingProfs event
Super Early Bird Pricing on B2B Forum Ends Soon!
Don't delay. B2B Forum tickets are available now starting at just $895. At B2B Forum, you'll get inspired to do great marketing, learn what's working today, and network with your marketing peers. But act fast—prices are as low as they'll ever be… and they go up $200 in two weeks. Lock in low prices now. »
10 Predictions for Navigating the SEO Landscape in 2024
opinion
10 Predictions for Navigating the SEO Landscape in 2024
The world of SEO is ever evolving. As we continue deeper into 2024, digital marketers need to be aware of what's ahead for us. Here are 10 SEO predictions on the trends set to shape the SEO landscape. »
Demystifying Inbox Deliverability: Changes Coming in 2024
sponsored report
Demystifying Inbox Deliverability: Changes Coming in 2024
New email policies at Google and Yahoo will impact email marketers starting February 2024. Discover what you need to know to remain compliant and reach your customer's inbox. Don't put your email marketing at risk. Free download available now. »
Grow Relevance, Grow Revenue
MarketingProfs Working Webinar for PRO Members
B2B Buyer Personas are your key to a successful content marketing strategy. Create ideal buyer personas and put them to work with Building and Using B2B Buyer Personas to Grow Revenue, a four-part Working Webinar available now to the PRO community.
Build or refresh your buyer personas now
Profs Picks
sponsored
When your marketing and content teams can easily collaborate, innovate, and deliver impactful customer and content experiences at scale... you and your organization thrive. But how can you do all that? Well, definitely NOT by relying on a traditional, siloed CMS. Instead, you need a "composable content" platform. Like Contentful.

A regular CMS can manage content only for one specific channel at a time. But a composable platform breaks content down into small, modular components that can be reused and published for multiple brands, use cases, channels, and regions.

Contentful allows your digital teams to easily compose intelligent, customizable experiences at any scale—and do so quickly, efficiently, and collaboratively, using dynamic features such as AI content type generator and workflows. Check out Contentful now.
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series is underway! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to up your game with AI.
Advance your career, network with peers, create amazing memories, and meet new friends at the MarketingProfs B2B Forum—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... while it's still $800 off.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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