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In This Issue
+ How-To: Three Keys to Accelerating Marketing Measurement
+ PRO: Improve Your Blog With SmartTools—Blog Marketing
+ Survey Says: 'Customer Experience' Roles Gaining Popularity
+ Quick Take: Four Tips for Generating Leads With Email
+ My View: Free Friday—How to Deliver a Fantastic Brand Experience
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How-To Three Keys to Accelerating Marketing Measurement and a Fact-Based Culture
By Laura Patterson
If CMOs are to be accountable for marketing ROI, their organizations must have marketers who have data, analysis, and measurement skills. Here are three steps for effectively creating a fact-based culture. Read More
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PRO Improve Your Blog With SmartTools: Blog Marketing
Make the most of your blogging efforts with SmartTools: Blog Marketing—the quick-and-easy online service with a step-by-step blueprint for creating a blog that attracts new business, engages current customers, and effectively communicates your value proposition. Read More
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Survey Says
Forrester: 'Customer Experience' Roles Gaining Popularity
Over the past six years, an increasing number of US companies have appointed a single executive who leads customer experience efforts across a business unit or the entire company. Read More
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Quick Take
Four Tips for Generating Leads With Email
Email marketing is highly efficient at bringing in qualified new leads. But to get results, you need to get prospects to open your message, read it, and take action. Here are four tips for hitting each of those goals. Read More
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My View Free Friday: Learn How to Give Your Customers a Fantastic Brand Experience
By Verónica Maria Jarski
It's Free Friday here at MarketingProfs, and today we're offering you a ticket to Optimizing the Customer Journey. Learn how to optimize your interactive marketing and improve your customers' brand experience in just four steps. Read More
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@copyblogger Need blog subscribers? Twitter followers? Facebook Fans? This might help... https:////copy.bz/x7e7nZ
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Forum Today's Question
By niskaconner 1/26/2012 at 10:32 AM
I'd like to start an outsourcing agency that will provide customer service. I need to write a proposal letter to offer my services. What should I include in the letter? Go To Question
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