Thursday, January 28, 2021
| Handy Career (and Other) Advice 👉 |
Vahe Habeshian
Director of Publications |
"Too many people think of ABM as a technology rather than a strategy that often uses different types of technology," writes Pierre Custeau of MRP in today's how-to article. And ABM is not a one-size-fits-all solution, he explains; the appropriate approach depends on the complexity of a business's environment. Unsurprisingly, large enterprises can be highly complex. The author outlines some of the most common pitfalls that enterprises face when implementing ABM programs, and he offers actionable solutions on how to avoid them.
If you missed last week's MarketingProfs Career Day event, you can still get some excellent career advice in today's issue:
- 25-year Silicon Valley exec Christina Del Villar offers insights into how marketers can make themselves valuable throughout the customer journey (and make sure the right people notice).
- How do you build this resilience—the ability to adapt to the ever-changing demands of the job market? What are the keys to ensuring you are best positioned for career changes? Today's infographic provides helpful answers.
Of course, there's much more, including sample sessions you can watch (for free!) from the most recent MarketingProfs B2B Forum.
Scroll down so you don't miss anything.
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Thank you for spending your valuable time with us.
See you next week,
Vahe |
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Top Sessions From B2B Forum Online—Free for All!
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B2B Forum sessions
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| For a limited time, get a sneak peek at some of the highest rated sessions from #mpb2b 2020. If you like what you see, don't forget to grab your ticket to MarketingProfs' 2021 online events. |
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| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| Ann Handley and Kerry Gorgone will be coming back LIVE to hang out with PRO members in the MarketingProfs PRO Facebook group to talk about... what else? MARKETING! If you're a PRO member, join them on February 3 as they return to the airwaves with some special guests, lots of insights, and all the 'Profs fun you can handle! |
| In an exhilarating B2B Backstage webinar on February 9, best-selling author and marketing expert Andrew Davis will show MarketingProfs PRO members how to use the loyalty loop to drive a steady stream of highly valuable, high-margin, new business from your current clients. Hosted by Ann Handley. 75 minutes. |
| We've just developed a Master Class to help you understand your customers better than you ever have: Customer Journey Maps for Marketers. It launches on March 9 with Certified Customer Experience Professional (CCXP) Jeannie Walters at the helm. PRO members can complete the full Master Class by joining our watch parties with live Q&A—or take the individual 10 bite-sized lessons on-demand. Or a combination of the two. |
| News You Can Use |
| Updates from around the industry |
| SAP launches ‘RISE with SAP,’ a concierge service for digital transformation. TechCrunch |
| Litmus Launches New Features and Integrations to Optimize Workflow While Creating On-Brand Emails at Scale. MTS |
| Vimeo Launches New Video Marketing Tools. MTS |
| SetSail Secures $26 Million Series A to Reinvent How Sales Reps Are Motivated and Rewarded. BusinessWire |
| B2B eCommerce Platform NuORDER Unveils Payments Service. PYMNTS.COM |
| 10Fold Strengthens Leadership Team and Extends Geographic Reach, Adding Strategic Boston Office and Expanding Presence in Austin, Texas. BusinessWire |
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