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In This Issue
+ How-To: End Silos Now: Build Engagement With Cross-Channel Marketing
+ PRO Seminar: B2B Social Media Marketing Power Hour
+ Survey Says: Web Traffic via Mobile Doubled in 2011
+ Quick Take: Socialize Me! In Stages, Though, Please.
+ My View: Lights, Camera, Meeting: Video Conference Web-Cam Tips
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How-To Break Down Marketing Silos Now: Build Engagement With Cross-Channel Marketing
By Ron Person
Marketers have a tough job! With 13 or so online marketing channels (and just as many offline), the job of cross-channel marketing is difficult. But creating a successful cross-channel marketing organization is possible. Read More
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PRO PRO Seminar: B2B Social Media Marketing Power Hour
This FREE preview of SocialTech '12 helps you discover essential elements of powerful B2B social media marketing. Three favorite SocialTech speakers will showcase some of the increasingly important topics modern marketers must master to build successful social marketing programs. Read More
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Advertisement  Make 2012 your year to score career success. Start your game plan with PRO membership—now 40% off through January 31. This month only, go PRO for just $167 for a year of learning, motivation, and expert instruction. Upgrade now with code MOTIVATE!
Survey Says
Web Traffic via Mobile Up 102%
Some 12.6% of total website traffic was generated via mobile device in the fourth quarter of 2011, up 102% from the 6.3% a year earlier, and Android was the top smartphone OS during the period, accounting for nearly half of mobile traffic to websites. Read More
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Quick Take
Socialize Me! In Stages, Though, Please.
The journey to "socialization" (the social media kind, not the 1984 kind) takes time, and it's OK for you or your organization to get through it a stage at a time. Here's the skinny on what are the five stages of social media socialization. Read More
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My View Lights, Camera, Meeting: Web-Cam Tips for Your Next Video Conference
By Sean O'Brien
Many business users are still learning how to get the most from video in their work lives. Here are some of the most common FAQs along with suggestions to help you confidently enter your next video conference. Read More
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@KISSmetrics What are You Looking At? Eye Tracking and What it Means for Your Website kiss.ly/rsKEwU
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Forum Today's Question
By det1 on 1/26/2012 at 11:54 AM
I was groomed to succeed my boss, but our department was eliminated. I'm ready for sr.-level management in another company. Do I need an online portfolio? Go To Question
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Jan 31
FREE Seminar—Conquering New Language Markets to Gain New Sales
Feb 2
FREE Seminar—B2B Social Media Power Hour
Feb 9
PRO Seminar—Growing & Engaging Your Subscribers, Fans, and Followers
Feb 9-23
MarketingProfs University LIVE—Social Media Marketing save $200 with code FASTTRACK
Feb 10
MarketingProfs User Conference—register to reserve your FREE spot
Feb 16
PRO Seminar—No BS Social Media: How to Drive Real Revenue with Social Media Marketing
Mar 9
Content Marketing Virtual Conference—3 great sessions sign up for free
Mar 15-28
MarketingProfs University LIVE—Email Master Course save $200 with code EMAILMASTER
Mar 29-30
SocialTech 2012—Seattle, WA fewer than 65 seats left, register today to secure yours!