Some 12.6% of total website traffic was generated via mobile device in the fourth quarter of 2011, up 102% from the 6.3% recorded a year earlier, according to the Walker Sands Quarterly Web Traffic Report.
Google's Android operating system was the top smartphone OS during the period, accounting for nearly one-half of all mobile traffic to websites.
Below, other findings from The Walker Sands Quarterly Web Traffic Report, based on the analysis of Web data across a wide range of B2B and B2C clients in multiple industries.
The reported 4Q11 levels were 3.3 percentage points (PPs) higher (or 22%) than the 10.3% reported in the previous quarter.
The following chart highlights the steady growth in in mobile Web traffic over the past year:
The above data are based on averages, but information from individual websites (among clients of Walker Sands) is interesting to note:
- The site with the smallest percentage of mobile activity recorded 4.7% of total Web traffic arriving via mobile in 4Q11.
- The site with the biggest percentage of mobile activity recorded 24.9% of all traffic arriving via mobile during the quarter.
Nearly one-half (46%) of website traffic arrived via Android device in the fourth quarter, up 19 PPs from 27% one year earlier. Meanwhile, 31% of mobile traffic arrived via iPhone, down 17 PPs from 48% in 4Q10.
The iPad has changed the mobile playing field considerably: 16% of mobile traffic arrived via iPad during the quarter, up 6PPs from 10% a year earlier.
Only 4% of website traffic arrive to sites via BlackBerry in 4Q11.
About the data: Findings from the Walker Sands Quarterly Web Traffic Report are based on the analysis of Web data across a wide range of B2B and B2C clients in multiple industries in the fourth quarter of 2011.
Continue reading "Web Traffic via Mobile Up 102%" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Mobile: