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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Thursday, January 31, 2019 |
| Hello, discerning marketers! We've got some weird Meta-Profs thing going on this issue... Today's podcast features Matt Snodgrass, MarketingProfs' own director of marketing, talking about research on what makes for fulfilled and happy marketers (hint: learning has a lot to do with it). He's also penned an article in this issue on the same topic—but focusing on podcasts as a learning medium... Coincidence? Only the editors know for sure. But that's just two among the various articles today. We also cover messaging mistakes, video content, Super Bowl-related stats, voice search and voice calling... (after all, it's not about us, it's about you—even all that meta stuff is). In short: plenty here for learning something new to keep you happy and fulfilled as a marketer. Enjoy! |
| 5 Reasons Your Marketing Messages Aren't Hitting the Spot: How to Make Sure They Do | ||||
| A lot of marketers are constantly tweaking their messaging—because it just isn't doing what they want it to do. And with so many moving parts, that's not a problem that's easy to fix... But here are five of the most common issues that show up in marketing messaging of all kinds. Let's straighten them out, shall we? | ||||
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| Unleash the Power of Video Marketing for Your Business: 5 Ideas for Video Content | ||||
| You probably have a social media presence and a blog, but if you really want to make a lasting impression on your online audience, you need to be creating videos. Here's a look at why video marketing is one of the most effective methods of brand promotion there is—and how you can use it to your advantage. | ||||
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| Fulfilled Marketers: Matt Snodgrass Talks With Marketing Smarts About What Makes Marketers Happy [Podcast] | ||||
| How can you be happier and more fulfilled as a marketer? MarketingProfs Director of Marketing Matt Snodgrass shares findings and insights from the 2019 Marketer Happiness Report. See what the data says about how you can be a happier marketer. | ||||
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| Planning for Effective Demand Generation: A Course | ||||
| A successful demand-generation program can directly grow your organization's bottom line. But smart planning is key. Good planning will help you put together a process that Marketing and Sales can follow to bring in more sales opportunities and revenue… and avoid common pitfalls that so many companies encounter. Ready to get started? | ||||
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| Podcasts as a Learning (and Teaching) Medium for Marketing (And More) | ||||
| How can busy marketers make time for learning when we're already having trouble keeping our head above water with our day-to-day responsibilities? Podcasts are one of the most efficient ways to learn (and teach). They're easy to access, portable, economical. But where to start? Check out this list of 18 podcasts. | ||||
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| Super Distracted: What Consumers Do During the Big Game [Infographic] | ||||
| Many consumers do not devote their full attention to what's happening on the field while the Super Bowl is on, according to recent research. See what they'll be doing during the Big Game. | ||||
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| How Voice Search Can Drive Phone Calls to Your Business [Infographic] | ||||
| As more and more consumers use voice search, they are often following up on those search results via voice as well—by calling the businesses they want to reach. Here's how you can make sure your business is set up for customers to find and connect with you via voice. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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