Creating online content for your brand is one of the best ways of reaching customers and improving visibility.

You probably already have a social media presence on Facebook or Twitter, and possibly a blog as well. But if you really want to reach your target audience effectively and create an impression of your brand that lasts, you need to be creating videos.

Video marketing is one of the most effective methods of brand promotion there is. Here's a look at why—and how you can use it to your advantage.

Using Videos to Resonate With Customers

Having a blog is great. You can use it to keep people updated on your brand and products, give tips and instructions for solving common problems in your field, and more. And with proper SEO, you can use it to drive people to your site and provide them with the information they're looking for.

But blogs can also be a turnoff for a lot of customers; they arrive at your site, and the first thing they see is big blocks of text they don't have time to read. Maybe they'll skim it looking for something useful, but many will simply skip over your site and proceed to the next one.

That's where videos come in.

Videos can be much more successful than written text at presenting information. Some 73% of customers are more likely to make a purchase after watching a video explaining a product or service, according to a study by Animoto.

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ABOUT THE AUTHOR
image of Mike Osborne

Mike Osborne is the CEO at MediaMobz, a comprehensive Cloud-based video content marketing production, collaboration, distribution, and measurement platform.

LinkedIn: Mike Osborne