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When you type in a search request, it's logical that your next step is to click through to a website. So when you use voice search, what's your next step?

For many consumers, that next step is calling—especially when they are searching for local businesses.

In fact, 28% of people report that after they make a voice search for a local business, their next step is to call the business, according to an infographic by call-tracking and analytics company DialogTech.

The graphic reviews the growing trend of voice search, as well as how phone calls can be a valuable source of conversions for your company.

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Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.