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In This Issue
+ How-To: Five Rookie Website Mistakes You Can Fix Today
+ Survey Says: The Most Important Elements of an Email Campaign
+ PRO Take 10: How to Develop a Dynamic Creative Briefing Document
+ Infographic: Social Sentiment Toward Top Brands: 2014's Naughty and Nice
+ My View: In the Internet of Things, Will You Be a Leader or a Follower?
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How-To Five Rookie Website Mistakes You Can Fix Today
By Andy Crestodina
The planning, design, writing, programming, and testing... a website can take hundreds of hours to build. The result of all that effort depends on a lot of little things—some of which, when done wrong, can hurt you. Big time. Read More
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PRO Take 10: How to Develop a Dynamic Creative Briefing Document
In just 10 minutes, we'll discuss the key components of a creative brief. You'll be able to develop a document that provides solid direction and parameters to your agency, internal marketing communications team, or any other group involved in developing your product or brand campaign. Read More
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Advertisement  PRO members receive exclusive access to premium MarketingProfs content including seminars, Take 10 video tutorials, How-To Guides, SmartTools, and more. Save 40% on your upgrade with code JANUARY.
Survey Says
The Most Important Elements of an Email Campaign
By Ayaz Nanji
Email marketers say having quality data/lists is the key to successful email campaigns, according to a recent report from Howling Mad. Read More
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Social Sentiment Toward Top Brands: The Naughty and the Nice in 2014 [Infographic]
By Vahe Habeshian
Which brands likely received lumps of social coal on Christmas Eve, and which received glowing consumer social love? Read More
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My View In the Internet of Things, Will You Be a Leader or a Follower?
By Philip Paranicas
The Internet of Things (IoT) could create up to $6.2 trillion in global value in 10 years, according to a recent study. Here's a look at what IoT is, why it matters, and how to prepare for it today. Read More
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Jan 6
FREE Seminar—User-Generated Content: A Content Dream vs. a Rights Management Nightmare
Jan 15
PRO SeminarThe Art of the Extraordinary Presentation with Dan Roam
Jan 20
FREE Seminar—Strategy and Campaign Assessment: Re-Upping Your Marketing Game
Jan 22
PRO SeminarMake Something People Love with Alexis Ohanian
 
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