Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Which brands likely received lumps of social coal on Christmas Eve, and which received glittery bits of consumer social love?

To come up with its list of naughty and nice brands, Hootsuite used its uberVU platform to compare sentiment levels for brands on 26 social platforms from September 16 to December 16, 2014.

Eight industry sectors are covered in the following infographic based on the collected data, with the top 3 naughty and nice brands listed for each sector.

Among the sectors highlighted are Retail, Media & Entertainment, Technology, and Consumer Packaged Goods.

The social sentiment data featured in the infographic are from 26 social platforms and more than 100 million data sources the uberVU via Hootsuite platform monitors, including Twitter, Facebook, LinkedIn, Google+, Reddit, Flickr, blog posts, blog comments, premium news sources, among others.

To find out more about social sentiment toward some top brands, check out the infographic:

Sign up for free to read the full article. Continue reading "Social Sentiment Toward Top Brands: The Naughty and the Nice in 2014 [Infographic]" ... Read the full article

Subscribe's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.



image of Vahe Habeshian

Vahe Habeshian is the director of publications at MarketingProfs and a longtime editor. Reach him via

LinkedIn: Vahe Habeshian

Twitter: @habesh

MarketingProfs Partner