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In This Issue
+ How-To: Boost Digital-Ad Yield by Knowing Your Audience
+ PRO: Take 10 Favorite—How to Write the Perfect Email Subject Line
+ Survey Says: Ad Spend Rebounds 8.7% in 3Q
+ Quick Take: Three Steps to Getting Big Companies to Buy From You
+ My View: Three Rules for Rule-Breaking Products 
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Advertisement  Turn up the heat on your digital campaigns at MarketingProfs' Digital Marketing Forum (Feb. 2-4, Austin). With sessions on online marketing's hottest topics (all with B2B and B2C examples) and ample peer networkingówe've put together a show you shouldn't miss, no matter your level or target audience. Learn more.
How-To Boost Digital-Ad Yield by Knowing Your Audiences and the Content They Read
By John Shomaker
How does advertising yield improve when targeting digital ads to certain audiences? How much influence does the type of content users are reading when the ad is shown have on yield? Read More
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PRO Take 10 Favorite: How to Write the Perfect Email Subject Line
In our most popular Take 10 webcast, Stephanie Miller covers five easy tips for writing the perfect email subject line. They're deceptively simpleójust like a brilliant subject line. Read More
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Advertisement  Proven to Increase Interaction and Transaction On Your Site
From the first interaction, to purchase, to referring your business - customers who trust you buy more. See how TRUSTe has helped thousands of organizations like yours do business more effectively to increase interaction, conversion, and loyalty throughout your customer lifecycles.
Survey Says
Ad Spend Rebounds 8.7% in 3Q
The ad recovery is gaining momentum. Total US measured advertising expenditures reached $94.06 billion in the first nine months of 2010, up 6.4% from the same period a year earlier, according to data from Kantar Media. Ad spending in the third quarter was up 8.7% over 3Q09 levelsóthe largest quarterly gain since the end of 2004. Read More
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Quick Take
Three Steps to Getting Big Companies to Buy From You
When pitching to big companies, B2B marketers tend to tout benefits without addressing concerns. The fact is, big company buyers may be afraid to do business with you. But taking these three steps to alleviate your large prospect's fears could help you seal a major deal. Read More
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My View Three Rules for Rule-Breaking Products
By Stephen Denny
If consumers say your product "isn't for me" upon first glance, you can change that perception with three steps that'll make your "outlandish product more palatable." Read More
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@ebertchicago Is this great, or is it sort of sad? "William Shakespeare's Complete Works Ultimate Collection" for the Kindle~$1.99. https:////amzn.to/dPePf8
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Forum Today's Question
By AriRose Posted 1/05 at 2:24 pm EST
When using Google AdWords, how do I select negative keywords that result in bad click-throughs without excluding terms searchers use to find us? Go To Question
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Jan 13 / PRO Seminar—57 Ways to Connect With Customers featuring Seth Godin
Jan 14 / #ProfsChat—Email as Conversational Glue Twitter chat with @StephanieSAM, noon-1pm ET
Feb 2-4 / Digital Marketing Forum—Turn Up the Heat! (Austin, TX) Save $100 with code CHILI
Feb 11 / Digital Marketing World—Demand Generation Free online conference
 
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