Take 10: How to Write the Perfect Email Marketing Subject Line
- Stephanie Miller
- Fri., Sep. 3, 2010, 11am ET (8am PT)
- 10 minutes
In the battle for email subscriber attention, the lowly subject line carries a big burden. Most of the decision to open or delete a message is based on the subject line. Yet, too many marketers give scant attention to this important facet of successful email marketing.
Presenter Stephanie Miller, vice president of Market Development for Return Path, gives you valuable tips for learning how to build great subject line writing into your process in five steps. It's hard work to get a great subject line every time. These five steps are so simple they are almost deceptive—just like a brilliant subject line.
Stephanie Miller is the vice president of Market Development for Return Path, an e-mail performance company where she educates marketers on response, integrated marketing and deliverability best practices.
Stephanie has nearly 20 years of marketing, publishing and consulting experience building and managing integrated direct marketing programs. Stephanie is also the co-author of Sign Me Up! A Marketer's Guide to Creating Email Newsletters that Build Relationships and Boost Sales.
Who Should Attend?
This PRO webcast is for time-pressed marketers. If you don’t like taking notes, you’ll love the checklist. And if you want to learn during your commute (or at the gym, at a coffee shop, at the airport, or while walking your dog), even better. This Take 10 is portable.
What Will You Learn?
- Focus your message
- Brainstorm with clarity
- Use the subject line space well
- Splice your message for readability
About our Take 10 Program
In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!
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