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By Adele Sweetwood |
If yours is like most marketing organizations, you already possess a strong dose of creativity. Analytics enables you to combine that creativity with fact-based decision-making—and produce powerful results.
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By Matthew Grant |
This week's guest, Laura Ries, believes in tying a brand's core message to a striking visual image. To leave a lasting impression on customers and potential customers, brands must rely on images, she argues.
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This 35-page guide will teach you why Facebook ads are worth your while, how to target the right audience, what the do's and don'ts are of ad copy and creative, how to measure your results, and much more!
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Most Valuable Global Brands: Coca-Cola, Apple, and IBM |
Coca-Cola, Apple, and IBM became the three most valuable brands in 2012, according to Interbrand's 13th annual Best Global Brands report. Coca-Cola retained its No. 1 position from the 2011 ranking, Apple jumped six spots to rank at No. 2. And Google for the first time surpassed rival Microsoft.
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Is Bad Service Good Business?
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Every small business makes compromises on a daily basis. Adding something here means subtracting something there. But does it ever make sense to cut back on the customer experience? Might bad service actually be good business?
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By Ann Handley |
B2B marketing has always been an exciting place to be. Its history is full of people who think differently, who embrace new technologies, who try new approaches that challenge the status quo. Let's take a brief video journey through B2B marketing history.
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Oct 16
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FREE Seminar—How to Create Great Webinars |
Oct 18
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PRO Seminar—Rethinking the CMO Role to Deliver Increased Value
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Oct 23
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FREE Seminar—The Business of Awesome: How to Make Your Business Boom |
Oct 23
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FREE Seminar—Get Started with Account-Based Marketing: Build the Perfect Target Account List |
Oct 25
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PRO Seminar—How to Successfully Break the "Rules" of Email Marketing and Get Better Results |
Nov 1
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MarketingProfs University—Campaign Planning and Management save $200 with code WOWFACTOR |
Nov 9
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Virtual Conference—Mobile Marketing: Are you up to speed? sign up for free! |
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