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In This Issue
+ How-To: Six Tips for Creating an Analytics-Driven Marketing Culture
+ Podcast: Does Your Brand Have a Visual Hammer? Laura Ries on Branding
+ PRO Must-Read: The Marketer's Guide to Facebook Advertising
+ Survey Says: Top 100 Most Valuable Global Brands
+ Quick Take: Is Bad Service Good Business?
+ My View: B2B Marketing: Our Shared History and What's Next [Video]
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How-To Six Tips for Creating an Analytics-Driven Marketing Culture
By Adele Sweetwood
If yours is like most marketing organizations, you already possess a strong dose of creativity. Analytics enables you to combine that creativity with fact-based decision-making—and produce powerful results. Read More
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Podcast Does Your Brand Have a Visual Hammer? Laura Ries on Marketing Smarts
By Matthew Grant
This week's guest, Laura Ries, believes in tying a brand's core message to a striking visual image. To leave a lasting impression on customers and potential customers, brands must rely on images, she argues. Read More
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PRO Must-Read How-To Guide: The Marketer's Guide to Facebook Advertising
This 35-page guide will teach you why Facebook ads are worth your while, how to target the right audience, what the do's and don'ts are of ad copy and creative, how to measure your results, and much more! Read More
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Survey Says
Most Valuable Global Brands: Coca-Cola, Apple, and IBM
Coca-Cola, Apple, and IBM became the three most valuable brands in 2012, according to Interbrand's 13th annual Best Global Brands report. Coca-Cola retained its No. 1 position from the 2011 ranking, Apple jumped six spots to rank at No. 2. And Google for the first time surpassed rival Microsoft. Read More
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Quick Take
Is Bad Service Good Business?
Every small business makes compromises on a daily basis. Adding something here means subtracting something there. But does it ever make sense to cut back on the customer experience? Might bad service actually be good business? Read More
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My View B2B Marketing: Our Shared History and What's Next [Video]
By Ann Handley
B2B marketing has always been an exciting place to be. Its history is full of people who think differently, who embrace new technologies, who try new approaches that challenge the status quo. Let's take a brief video journey through B2B marketing history. Read More
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Oct 16
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