MarketingProfs Today: Optimized Website Media | Smart-Speaker Usage | Customer Loyalty

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In this issue

1.	How-To: How Ads and Other Poorly Optimized Media Are Killing Websites, and What You Can Do About It
2.	PRO MarketingProfs Quick Study Course: Landing Pages
3.	Survey Says: What Smart-Speaker Owners Use Their Devices For
4.	Infographic: Know Your Customers Better Than They Know Themselves: The Key to Customer Loyalty

Are you sure you’re reaching the right online audiences? Gain access to predictive consumer insights based on real behaviors to reach your best customers online. Watch our new Claritas Digital video to learn how you can increase ROI and drive brand awareness for your company.

How-To

How Ads and Other Poorly Optimized Media Are Killing Websites, and What You Can Do About It

By Nicole Amsler

Customers today have seemingly contradictory demands: super-fast websites and immersive experiences. Web publishers would be wise to optimize their image-based assets, lest they lose visitors—and revenue—to slow pageload speeds. Read More

FOR PRO Members

MarketingProfs Quick Study Course: Landing Pages

This course contains 10 classes on all things landing pages—from how to seamlessly integrate landing pages into your marketing efforts to how to use advanced landing page methods and increase your sales. Read More

Link your online advertising plan to your overall brand strategy with Claritas Digital! Using target marketing based on real consumer behaviors, ensure your ads are reaching your ideal consumers. Watch our video now!

Survey Says

What Smart-Speaker Owners Use Their Devices For

By Ayaz Nanji

Some 42% of owners of voice-activated smart speakers say their device has become essential to their life, according to recent research from NPR and Edison Research. Read More

AT-A-GLANCE

Know Your Customers Better Than They Know Themselves: The Key to Customer Loyalty [Infographic]

By Laura Forer

Consumers are more loyal to brands that offer personalized experiences, and that loyalty can provide excellent returns for brands. So you'd better know enough about your customers to provide those experiences. Read More

event calendar

Oct 17	FREE Seminar—Turn Marketing and Sales From Frenemies to Besties
Oct 19	Teach Me How—How to Add Live Streaming Video to Your Marketing Mix
Oct 31	FREE Seminar—Don't Let Social Media Data Spook You!
Nov 10	Virtual Conference—Content Marketing \| Feed Your Content Beast a Better Diet
Nov 16	Teach Me How—How to Build an Email Nurturing Campaign That Converts

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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