Limited Time Offer: Save 30% on PRO with code GETRESULTS »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Know Your Customers Better Than They Know Themselves: The Key to Customer Loyalty [Infographic]

by Laura Forer  |  
October 13, 2017
  |  2,468 views

Remember back when people—including some of us marketers—were concerned that abandoned cart emails might be too creepy or too reminiscent of "Big Brother" tactics?

Hah! That seems laughable now, as brand-to-consumer communications have become ultra-targeted—and customers have even grown to expect that brands know their customers and send relevant communications.

In fact, 79% of customers want brands that "understand and care about" them, according to today's infographic by master data management software company Semarchy.

And knowing who your customers are encourages brand loyalty, multiple purchases, and more referrals, according to the graphic. That loyalty can mean big bucks to brands. The longer a customer's relationship is with a brand, the more that customer tends to spend.

To see how a targeted customer experience can lead to brand loyalty, which can then lead to better returns, check out the infographic. Just tap or click to see a larger version.



Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

Comments

  • by Christian Gatlin Fri Oct 27, 2017 via web

    Great post!
    Many businesses quickly get discouraged when dealing with customer involvement and delivering relevant information.
    Thank you for the encouragement and for highlighting the importance of consistency!

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!