Remember back when people—including some of us marketers—were concerned that abandoned cart emails might be too creepy or too reminiscent of "Big Brother" tactics?

Hah! That seems laughable now, as brand-to-consumer communications have become ultra-targeted—and customers have even grown to expect that brands know their customers and send relevant communications.

In fact, 79% of customers want brands that "understand and care about" them, according to today's infographic by master data management software company Semarchy.

And knowing who your customers are encourages brand loyalty, multiple purchases, and more referrals, according to the graphic. That loyalty can mean big bucks to brands. The longer a customer's relationship is with a brand, the more that customer tends to spend.

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ABOUT THE AUTHOR
image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.