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Some 42% of owners of voice-activated smart speakers say their device has become essential to their life, according to recent research from NPR and Edison Research.

The report was based on data from a survey of 800 respondents who own at least one smart speaker—Google Home or Amazon Alexa (or both).

Some 25% of owners have become a heavy user of their smart speaker (they say they use their device for 11+ regular tasks); 25%, a medium-heavy user (6-10 regular tasks); 28%, a medium-light user (2-5 regular tasks); and 22%, a light user (0 or 1 regular tasks).

Some 91% of smart speaker owners say they use their device to play music. Other popular uses are...

  • Checking the weather (90% of owners)
  • Asking general questions (88%)
  • Setting countdowns/alarms (84%)
  • Checking the time (82%)
  • Checking the news (81%).

About the research: The report was based on data from a survey of 800 respondents own at least one smart speaker (Google Home, Amazon Alexa, or both).

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji


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