The report was based on data from a survey of 800 respondents who own at least one smart speaker—Google Home or Amazon Alexa (or both).
Some 25% of owners have become a heavy user of their smart speaker (they say they use their device for 11+ regular tasks); 25%, a medium-heavy user (6-10 regular tasks); 28%, a medium-light user (2-5 regular tasks); and 22%, a light user (0 or 1 regular tasks).
Some 91% of smart speaker owners say they use their device to play music. Other popular uses are...
- Checking the weather (90% of owners)
- Asking general questions (88%)
- Setting countdowns/alarms (84%)
- Checking the time (82%)
- Checking the news (81%).
About the research: The report was based on data from a survey of 800 respondents own at least one smart speaker (Google Home, Amazon Alexa, or both).
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji