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In This Issue
+ How-To: The Opt-Out Email List: To Send or Not to Send?
+ Survey Says: Email Open Rates and Click Rates Fell in 2Q13
+ PRO Seminar: Compete Globally With Customer Experience Management
+ Infographic: The State of B2B Content Marketing: Benchmarks for 2014
+ My View: Are You Using the CBD Model to Target Your Customers?
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How-To The Opt-Out Email List: To Send or Not to Send?
By Karen Talavera
The Scenario: You want to email a list of people who have not opted in to get email from you (i.e., you have an "opt-out" list). What should you do? Read More
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PRO PRO Seminar: Compete Globally With Customer Experience Management
Starting with an overview of global customer experience management, this PRO seminar will teach you three approaches to developing a strategy for localizing experiences for each geographic area. You'll also learn how customer experience innovation in one market propels a company's competitiveness and growth. Read More
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Survey Says
Email Open Rates and Click Rates Fell in 2Q13
By Ayaz Nanji
Email open rates decreased 8.3% in 2Q13 from 1Q13 levels, but increased 11.5% over the equivalent period in 2012, resulting in an overall average open rate of 28.5%, according to Epsilon's quarterly email trends and benchmark report. Read More
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Quick Take
The State of B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends [Infographic]
By Verónica Maria Jarski
Want to know how your content marketing measures up? This infographic highlights findings from the recently released B2B Content Marketing benchmark report from MarketingProfs and the Content Marketing Institute. Read More
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My View Are You Using the CBD Model to Understand Your Customers' Buying Decisions?
By Dustin Heap
Take a quick look at the consumer buying decision (CBD) model and discover how it helps marketers better target their audience. Read More
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Oct 15
 FREE Seminar— Marketing Automation: Target, Acquire, and Convert the RIGHT Prospects
Oct 17
 PRO Seminar—Take on the World: Compete Globally with Customer Experience Management
Oct 22
 FREE Seminar—The Power of Presence: How to Get Audiences to Hang On Every Word
Oct 25
 On-Demand: B2B Forum 2013—Online
Oct 31
 PRO Seminar—Build Your Brand and Reach More Customers with the Power of Pictures
Nov 8
 Virtual Conference—Mobile Marketing Sign up for free!
Dec 5
 MarketingProfs University—Content Marketing Crash Course Use code CONTENT13 to save $200
 
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