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Take on the World: Compete Globally with Customer Experience Management

Presenter:
Liz High
Moderator:
Jennifer Kelly
Broadcast:
Thu, Oct 17, 2013, 12pm ET
Length:
90 minutes

Learn from a veteran research and insight expert how to tackle global customers across different channels, devices, and cultures. Starting with an overview of global customer experience management, this PRO seminar will teach you three approaches used to develop a strategy for localizing experiences for each geographic area.

Not just for global marketers, you'll also learn how customer experience innovation in one market propels a company's competitiveness and growth.

Presenter

Liz High is senior director of professional services and consulting at SDL Social Intelligence. Liz has led a number of social data innovations that have underpinned the original thinking that became the Customer Commitment Framework™. Some of her key projects include the multi-award winning CNNI POWNAR study and the P&G SuperSavvyMe project, which was the first index driven prototype delivered by the team.

Who Should Attend?

CXO's and marketing professionals who wish to use customer experience as a driver for growth within their organizations.

What Will You Learn?

  • How to research and develop your global customer experience
  • Best practices on how to manage marketing campaigns globally
  • 3-4 case studies that demonstrate how to implement a global CEM strategy

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