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In This Issue
+ How-To: Uncover What's Confusing Visitors & Dragging Conversions Down
+ Survey Says: Marketing Retargeting: Trends, Benchmarks, and Challenges
+ PRO Seminar: How to Use Metrics to Achieve Results From Your Next Exhibit
+ Infographic: A Day in the Life of a Marketer
+ My View: Why PPC Advertising Is the ROI Rock Star of Search Engine Marketing
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Advertisement  New Forrester Study - The Road to Cross-Channel Maturity - finds that marketers in this new era of cross-channel marketing have vast room for improvement integrating data sources, adopting data management technologies, and adapting organizational structures conducive to cross-channel success.
How-To Six Ways to Uncover What's Confusing Your Website Visitors and Dragging Conversions Down
By Morgan Brown
If you're responsible for generating sales or leads from your company's website, you know how quickly visitor confusion can kill conversion rates. But you can uncover visitor confusion and improve site performance. Read More
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PRO PRO Seminar: How to Use Metrics to Achieve Greater Results From Your Next Exhibit
In this PRO seminar, you'll learn how event exhibitors can develop and execute effective event marketing measurement strategies. You'll take away tips for event success, such as how to calculate the optimal booth size and personnel and how to justify budget for your entire event. Read More
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Advertisement  New Forrester Study - The Road to Cross-Channel Maturity - finds that marketers in this new era of cross-channel marketing have vast room for improvement integrating data sources, adopting data management technologies, and adapting organizational structures conducive to cross-channel success.
Survey Says
Marketing Retargeting: Trends, Benchmarks, and Challenges
By Ayaz Nanji
Most enterprise marketers (88%) say they are already using digital retargeting to re-engage users who haven't converted or purchased on initial visits, according to a recent report from Marin Software. Read More
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Quick Take
A Day in the Life of a Marketer [Infographic]
By Verónica Maria Jarski
What does a marketer's typical day look like? Hint: lots of interruptions and email. Read More
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My View Why PPC Advertising Is the ROI Rock Star of Search Engine Marketing
By Tina Kelleher
Of all the viable forms of advertising, pay-per-click advertising is the superstar. Here's why. Read More
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Oct 15
 FREE Seminar—Social Analytics: Stop, Look, and Go Beyond Listening
Oct 16
 PRO Seminar—How to Use Metrics to Achieve Greater Results From Your Next Exhibit
Oct 17
 On-Demand: B2B Forum 2014—Online
Oct 21
 FREE Seminar—How to Win Friends and Increase Profits With Killer Dashboard Design
Oct 23
 PRO Seminar—How to Use Metrics to Achieve Greater Results From Your Next Exhibit
Nov 14
 Virtual Conference—The Mobile Revolution 3 online sessions—FREE!
Dec 4
 MarketingProfs University—Email Marketing Master Course
 
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