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MarketingProfs
Oct 20, 2016 Vol. 15, No. 204
In this issue
1. How-To: Here We Grow: Four Tips to Scale Localized Marketing
2. Quick Take: How to Operationalize Your Customer Journey Map
3.  PRO  On-Demand Seminar: Amplify Your Marketing With Brand Metaphors
4. My View: Five Things You Need to Know About Ad Agency Kickbacks
5. Survey Says: How Google Search Has Changed in 2016 [Infographic]
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Advertisement  The MBA for Modern Business Leaders. The top-ranked Drexel LeBow online MBA provides students with the skills, knowledge and experience needed to develop new ideas, energize existing companies and create the future of business, today. Learn more.
 
How-To
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Here We Grow: Four Tips to Scale Localized Marketing
By Martha France
It's exciting to be part of a growing business. But growth can also be stressful, especially for Marketing. In fact, sometimes growth can cripple your business if you do not have the resources to adequately support it. Read More
FOR  PRO  Members
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On-Demand Seminar: Amplify Your Marketing With Brand Metaphors
You'll discover seven archetypal metaphors that span countries, cultures, languages, and dialects. And you'll learn a step-by-step process to discovering your ideal brand metaphor and how to use it to engage and persuade your audience. Read More
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Advertisement  Create the Future of Business with an Online MBA from Drexel. The top-ranked Drexel LeBow online MBA provides students with the skills, knowledge and experience needed to develop new ideas, energize existing companies and create the future of business, today. Learn more.
 
Survey Says
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How Google Search Has Changed in 2016 [Infographic]
By Ayaz Nanji
Google's search engine is displaying fewer organic results on it first page this year than it was last year, and it's increasingly presenting different experiences for desktop and smartphone users, according to recent research from Searchmetrics. Read More
Quick Take
How to Operationalize Your Customer Journey Map
By Laura Patterson
Clearly, developing a customer journey map is beneficial to your business. But how do you ensure that all of your work in mapping the customer journey will be properly implemented within your organization? Read More
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My View
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Five Things You Need to Know About Ad Agency Kickbacks
By Rich Kahn
US ad agencies unethically padded their profits with secret rebate schemes, according to a recent report by the Association of National Advertisers. Here's a look at other findings and takeaways for marketers. Read More

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