Amplify Your Marketing With Brand Metaphors
- Jeremy Miller
- Jennifer Kelly
- Thu, Mar 17, 2016, 12pm ET
- 60 minutes
A metaphor is a powerful communication deviceóby comparing one thing to another, you can consider ideas and concepts in new ways. In the business world, metaphors can help you convey to your prospects and customers what makes your brand so unique (and even persuade them to buy!).
In this PRO seminar, you'll learn how to amplify your marketing using brand metaphors. We'll walk you through seven archetypal metaphors that span across countries, cultures, languages, and dialects. You'll also learn a step-by-step process to discovering your ideal brand metaphor and how to use it to engage and persuade your audience.
Jeremy Miller is a brand builder, keynote speaker, and president of Sticky Branding, a brand-building agency. Jeremy helps companies stand out, drive sales, and grow sticky brands. He's also the author of Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand, a Globe and Mail Bestseller.
Who Should Attend?
Anyone interested in leveraging the power of language in their marketing and branding efforts.
What Will You Learn?
By the end of this seminar, you'll be able to:
- Identify the seven types of metaphors
- Discover your brand's ideal metaphor
- Use metaphors in your branding
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.