| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Together with the global leader in media insights & audience measurement: |
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Hello again, discerning marketers, and happy Halloween week!
Ready for some scary-good content? You're in for some tasty treats... all just a few clicks away: email deliverability myths and B2B newsletter trends, best-practices for mobile commerce conversion, functional cross-functional teams, and more... Enjoy!
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| Five Email Deliverability Myths Debunked |
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| Many of us believe the path to better email engagement is paved with witty subject lines and colorful design. But no amount of wordsmithing or quick fixes to appearance will mend a fundamental block to engagement: poor deliverability. It's time to unsubscribe from these five email deliverability myths. |
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| Where Is Influencer Marketing Headed? |
| sponsored article |
| How do you know whether an influencer is legit? That's a challenge for marketers and audiences alike. But creating a triangle of trust between your brand, your influencers, and your audience can mean big results for your business. See what a recent survey found about the challenges of influencer marketing and what we can expect from the practice in the near future. |
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| How to Get the Most Out of Your Holiday Season Ads |
| sponsored |
| With the winter holidays accounting for nearly 20% of annual retail sales, retailers must tactically map out their paid media budgets to reach consumers. Kantar Media's Winter Holiday: A gift for retail advertisers report will help you do exactly that. To gain the holiday advertising insights you'll need this year to get the most bang for your advertising buck, check out the full report. |
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| Seven Ways to Catapult Conversion for Mobile |
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| You hold the World Wide Web in the palm of your hand. Yes, smartphones are the predominant way we access the Web. But, no, they don't rule e-commerce in the same way. The dominance of the smartphone withers when you're trying to convert browsers into buyers. But it doesn't have to be that way. Here's what you can do. |
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| Analyzing the Results of Your Content Marketing Campaign: A NEW Course |
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| Creating and launching a content marketing campaign is only half the job. The real measure of your work is how well your campaign performs. This course will show you how to interpret data, make adjustments, and present your results like the content marketing analytics whiz you're destined to become! Answer the call of destiny. |
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| B2B Email Newsletters: Format, Length, and Frequency Trends |
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| What is the most popular B2B email newsletter format? How many messages do marketers send each month? Whom do newsletters come from? How long are they? Get the answers to those questions here. |
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| How to Put the 'Function' in Cross-Functional Teams [Infographic] |
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| Cross-functional teams help a business run more effectively, but it's easy for cross-function to become disfunction. To help your teams work well together, avoid these traps and follow these tips. |
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| Profs Picks |
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| If you rely on paid search advertising to drive traffic and sales, you need timely and accurate intelligence to maximize your results. You can now get the most complete picture of the search marketplace available for text and product listing ads. Think what you could do for your search campaigns with information like your top competitors’ desktop and mobile spend, ad copy, cost per click, and a dozen other data points. You can see why advertisers rely on Kantar Media to make crucial decisions about their search campaigns.
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| Interested in leveling-up your career (and maybe even you life)? From perfecting your content strategy and automated email journeys to crafting experiential stories and getting started with AI, at the MarketingProfs B2B Marketing Forum you'll get the knowledge and tools you need to deliver results that will make you a marketing star in your company. Check out the full conference program. |
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So glad you could join us today!
—Vahe Habeshian, Director of Publications
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