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In This Issue
+ How-To: 4 Ways Service Companies Can Convert More Customers via Email
+ Survey Says: Marketers' Five Favorite Holiday Image Themes
+ PRO Seminar: Relevance Is the Key to a Competitive Content Strategy
+ Infographic: The Dark Side of Content Marketing
+ My View: Don't Let Your Technology Investments Become a Horror Story
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Advertisement  Struggling with email marketing? Tired of sending the same old tired campaigns? Then check out our Email Marketing Master Course starting December 4! Through 10 classes, you'll learn how to revitalize your email marketing program. Save $200 when you use code EMAILMASTER.
How-To Four Ways Service Companies Can Convert More Customers via Email
By Daniel Faggella
Service marketers—and others—can drive conversions using email with unique calls to action that grab attention in different ways and help turn an opt-in into an appointment. Read More
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PRO PRO Seminar: Relevance Is the Key to a Competitive Content Strategy
You'll discover what it takes to achieve the level of relevance needed to turn prospects into buyers via your content marketing. Learn why relevance requires marketers to look beyond the one-off campaign approach—and toward a continuum approach that builds a story. Read More
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Advertisement  What's better than marketing smarts? Marketing smarts on sale. Use code OCTOBER and save $100 (regularly $279!) when you go PRO. You'll gain access to more than 7,000 marketing resources (how-to guides, 10-minute video tutorials, articles, online seminars, toolkits, and more) that are sure to get you out of a marketing pinch.
Survey Says
Marketers' Five Favorite Holiday Image Themes
By Ayaz Nanji
Photos featuring friends, families, couples, co-workers, and communities happily spending time together are the most popular holiday/celebration image type with marketers, according to a recent report from Corbis. Read More
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Quick Take
The Dark Side of Content Marketing [Infographic]
By Verónica Maria Jarski
Content marketing is all the rage right now, but it has a dark side that businesses must acknowledge. Read More
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My View Don't Let Your Technology Investments Become a Horror Story
By Amanda Collins
Make sure your sales-enablement solutions don't gather cobwebs or create hassles that haunt your organization. Read More
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Nov 4
 FREE Seminar—Five Strategies to Increase Event ROI
Nov 6
 PRO Seminar—How to Create Visual Content That Gets Shared and Drives Traffic
Nov 13
 PRO Seminar—How to Lead the Mindful Marketing Revolution
Nov 14
 Virtual Conference—The Mobile Revolution 3 online sessions—FREE!
Dec 4
 MarketingProfs University—Email Marketing Master Course
 
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