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Relevance is the Key to a Competitive Content Strategy

Ardath Albee
Jennifer Kelly
Thu, Sep 25, 2014, 12pm ET
90 minutes
This online marketing seminar received 5 star(s)

More than 90% of B2B marketers have invested in content marketing and intend to continue doing so. The result is a noisy business landscape filled with mediocre content that fails to move the needle on marketing goals. The problem? Relevance. Prospects and customers don't care about you and your products; they care about achieving their objectives and advancing their careers. If you provide that path for them, your company will make the short list.

In this PRO seminar, we'll explain what it takes to achieve the level of relevance needed in this real-time environment to turn prospects into buyers. We'll discuss why relevance requires marketers to look beyond the one-off campaign approach to a more continuum approach that builds a story. You'll leave with several key skills that will help you improve the effectiveness of your content marketing efforts.


Ardath Albee is the CEO of Marketing Interactions, Inc., and has more than 28 years of business management and marketing experience. She writes the Marketing Interactions blog and is author of the upcoming book, Digital Relevance: Developing Marketing Content and Strategies that Drive Results (January 2015). For the past three years, the Sales and Lead Management Association has selected her as one of the 50 Most Influential People in Sales and Marketing.

Who Should Attend?

B2B marketers who are interested in learning how to create relevant content that moves prospects through the buying process.

What Will You Learn?

  • Why it's important to focus on the big picture of content marketing campaigns
  • How to develop real conversations with your customers
  • What scenario modeling is and how it can help you stay aligned with buyers through the sales process


As a special bonus with this PRO seminar, ten lucky attendees will be chosen at random to win a free copy of Ardath's new book, Digital Relevance: Developing Marketing Content and Strategies that Drive Results (January 2015). To qualify, simply complete the short survey at the end of the live Q&A session.

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