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In This Issue
+ How-To: Improve Your Conversion Rate (A Case Study Approach)
+ PRO: How to Build and Maintain a Thriving Content Ecosystem
+ Survey Says: Fortune 500 Adoption of Social Media Slowing
+ Quick Take: Four Reasons to Reconsider Automated Content Sharing
+ My View: Five Content-Writing Lessons From Bone-Chilling Tales
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Advertisement  The Social Media Planning Guide. Learn how to organize, plan & execute successful social media programs with this 28-page framework by Spredfast including best practices on developing your social media strategy, writing daily content and managing your social media team. Download the Planning Guide
How-To How to Improve Your Conversion Rate (A Case Study Approach)
By Paras Chopra
You've managed to get people to your site, but how do you get them to convert? Learn three strategies—based on various case studies—for boosting your site's conversion rate. Read More
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PRO PRO Seminar: How to Build and Maintain a Thriving Content Ecosystem
MarketingProfs' own Ann Handley and Matthew Grant share how to move beyond recycling your content to truly reimagining it. In this kickoff to MarketingProfs University's Content Marketing Crash Course, you'll get invaluable ideas and see how other companies successfully reimagine their content. Read More
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Advertisement  30 Proven Internet Marketing Strategies
By improving your online marketing skills, you can capture more leads, close more sales, and get repeat business. Infusionsoft has compiled a guidebook of ways to improve your online marketing and grow your business. Download the guide and get started today!
Survey Says
Fortune 500 Adoption of Social Media Slowing
The use of social media—via blogging, Twitter, and Facebook—has leveled off in 2011 among the nation's largest companies. Read More
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Quick Take
Four Reasons to Reconsider Automated Content Sharing
If you find yourself regularly sharing content from the same sources, you may have considered automating your content sharing to save a few minutes each day. But before you do, learn how having an automated content feed can turn away your friends and followers. Read More
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My View Five Content-Writing Lessons From Bone-Chilling Tales
By Verónica Maria Jarski
It's Halloween today, and part of the experience is the sharing of scary stories. But how can you tell an effective, long-lasting story, and how can marketers apply that to creating long-lasting content? Read More
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@jaybaer New B2B lead generation calculus (I like where @dmscott is headed with this) https:////bit.ly/tabjjX
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Forum Today's Question
By sexylisa108 10/27/2011 at 4:24 PM
I need a name for my new mobile business, which will offer beauty/spa treatments. My clients are women over the age of 40. Any ideas? Go To Question
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Nov 1
 FREE Seminar—New Approaches to Maximize Your ROI sponsored by ThinkVine
Nov 3
 PRO Seminar—How to Build a Thriving Content Ecosystem with Ann Handley and Matt Grant
Nov 8
 FREE Seminar—Maximizing Marketing ROI with Integrated Webinars sponsored by Ready Talk
Nov 10
 PRO Seminar—Landing Pages: What's New, What's Hot, What's Performing with Scott Brinker
Nov 11
 Digital Marketing World—Email Marketing free online conference
Mar 29-30
 SocialTech 2012—B2B Social Media Marketing Distilled register before 11.21.11 and save 34%
 
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