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In This Issue
+ How-To: Who Has Time for All That PR Stuff?
+ Slide Show: The Incredible Shrinking Organic SERP
+ PRO Author Take 10: Dan Pink on How to Motivate the Right Way
+ Survey Says: B2B Content Marketing: Trends and Benchmarks
+ Quick Take: Three Email Marketing Tips From Seinfeld
+ My View: Social Media Influence: What Is It Really? (And Why Care?)
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How-To Who Has Time for All That PR Stuff?
By Greg Miller
When prospects want to know about you, the first thing they do is go to Google. And if what they find implies you don't have momentum, you won't get that call or that click. It's not too late to start doing that PR stuff... Read More
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Slideshow The Incredible Shrinking Organic SERP [Slide Show]
By Christian Gulliksen
Suddenly, being on the first page of SERPs got even harder. Recently search marketers noticed yet another change at Google: Instead of 10 organic results on a search engine results page, only seven were displayed. Read More
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PRO Take 10 Author Series: Dan Pink: How Everything You Learned About Motivation Is Wrong—And How to Do It Right
In just 10 minutes, Dan Pink debunks the many myths surrounding motivation and offers tips and tricks for cultivating a true culture of motivation in the workplace. You'll learn how, as a member of a team, to create a more motivating environment—and much more. Read More
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Survey Says
B2B Content Marketing: Trends and Benchmarks for 2012
Content marketing is gaining in popularity: 83.5% of B2B marketers surveyed say they are stepping up their content marketing production over the next 12 months, up from the 71% who said so a year earlier, according to a report by Holger Schulze for Optify. Read More
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Quick Take
Three Email Marketing Tips From Seinfeld
We'll assume you've never thought of Seinfeld as a source of email best-practices or practical advice, but some of its most memorable moments provide lessons for improving your email marketing. Here are three episodes with hidden nuggets of email advice. Read More
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My View Social Media Influence: What Is It Really? (And Why Care?)
By Verónica Maria Jarski
I interviewed Alan Belniak, a presenter at the MarketingProfs B2B Forum, to ask him about social media influence. I wanted to know what social media really is... and why marketers should even care about it. Read More
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