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MarketingProfs
Oct 6, 2016 Vol. 15, No. 195
In this issue
1. How-To: 4 PPC Tips to Capture Consumer Cheer (and Cash) This Holiday Season
2. Quick Take: What to Do When Your Marketing Campaign Doesn't Go as Planned
3.  PRO  Today's Live Seminar: How to Plan and Build a Can't-Fail Content Marketing Strategy
4. My View: What Amazon's Ban of Incentivized Reviews Means for Marketers
5. Survey Says: E-Commerce 2Q16 Benchmarks by Device Type
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How-To
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Four PPC Tips to Capture Consumer Cheer (and Cash) This Holiday Season
By Frances Donegan-Ryan
With the summer over, many companies are starting to think about capturing consumer attention in the run-up to the holidays. If pay-per-click advertising on Google or Bing is in your marketing plan, here are a few tips to help you get ahead. Read More
FOR  PRO  Members
Today's PRO Item
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Today's Live Seminar: How to Plan and Build a Can't-Fail Content Marketing Strategy
This PRO seminar will share key factors for content marketing success, including how to deliver useful information to customers without breaking the bank. You'll walk away with advanced tools, tactics, and templates you can immediately use to reach, engage, and convert new customers. Read More
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Advertisement  Give your company modern marketing skills, and better yet, an admired brand name. Find out how and be admired.
 
Survey Says
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E-Commerce 2Q16 Benchmarks by Device Type
By Ayaz Nanji
Traffic to e-commerce websites is now almost evenly split between desktops and mobile devices, according to recent research from Monetate. Read More
Quick Take
Don't Panic! What to Do Instead When Your Marketing Campaign Doesn't Go as Planned
By David Grover
It doesn't matter how much time you spend on crafting your marketing campaign: You have no guarantee it will pay off. Sometimes marketing just doesn't work the way you want it to. Here's what to do when that happens. Read More
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My View
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What Amazon's Ban of Incentivized Reviews Means for Marketers
By Dan Sullivan
Amazon just announced that it was no longer allowing incentivized reviews (except for advanced copies of books), effective immediately. So, why should you care about this change? Read More

event calendar

Oct 6
MarketingProfs University—Content Marketing Crash Course
Oct 6
PRO Seminar—How to Plan and Build a Can't-Fail Content Marketing Strategy
Oct 11
FREE Seminar—Couples Therapy: How to Combat Sales and Marketing Misalignment to Maximize Conversions
Oct 13
PRO Seminar—How Social Media Can Help You Promote Your Event and Increase Attendees
Oct 14
Virtual Conference—Mobile Marketing | 3 online sessions FREE!
Oct 18-21
B2B Marketing Forum—Build marketing skills (and smarts) to last

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