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| By Jeff Fissel |
| Online video can engage an audience, help viewers retain information, and—for businesses—assist customers in remembering a brand. But how can you go one step further... and make your videos social?
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| Does your website make it easy for customers to find and purchase the products they want? Here's a 10-point outline of an online merchandising strategy. Have you covered all your bases?
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| In just 10 minutes, learn exactly what you need to do to become relevant and a go-to resource for your customers. Brian describes how to adapt by rethinking the culture of opportunity, creating a culture of change within your company, and rallying employees to take your culture outward.
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| The State of US Online Video Content and Advertising, Sept. 2012 |
| Google Sites, driven by YouTube, ranked as the top online video content property, with 150.3 million unique viewers; Americans viewed 9.4 billion video ads, with each top 5 video ad property delivering more than 1 billion video ads; and video music channel VEVO maintained its top YouTube-partner ranking with 48.8 million viewers.
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Three Ways to Reactivate Lapsed Subscribers
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| Your email lists are probably bulging with lapsed contacts. They undermine your metrics and provide you with no benefit. It's time to decide whether to make up or break up, and here are some ways to possibly salvage your relationship.
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| By Elaine Fogel |
| Storytelling has taken on a different form in our digital world: transmedia storytelling. But what it is exactly? Find out more about it in my interview with a transmedia storytelling expert.
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