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Take 10 Author Series: How to Become a Go-To Resource for Customers

Brian Solis
Fri., Feb. 24, 2012, 11am ET (8am PT)
10 minutes

Get quick marketing insights you can put into action immediately with our Take 10 Author Series—exclusive webcasts with leading authors in marketing and business. Brian Solis will change the way you view the world of business in this webcast with insights from his new book, The End of Business As Usual, plus share a few exclusive tips that he saved just for us.

In just 10 minutes, Brian tells you exactly what you need to do to become relevant and a go-to resource for your customer. He describes how to adapt to the new business landscape by rethinking the culture of opportunity, creating a culture of change within your company, and rallying employees together to take your culture outward. Brian explains why this transformation is critical to earning trust and influence among your connected customers. He'll teach you not only how to engage with the connected customer, but also how to transform your company to lead customer decisions.


Brian Solis is a principal at Altimeter Group, a research-based advisory firm. A digital analyst, sociologist, and futurist, Brian has studied the effects of emerging media on business, marketing, publishing, and culture. His new book, The End of Business As Usual, looks at the changing consumer landscape, its impact on business, and what companies can do to adapt and lead. Solis' previous book, Engage!, is regarded as the industry reference guide to build and measure success on the social web.

Who Should Attend?

This webcast is for marketers who want to understand how customer behavior is transforming business, as well as anyone who wants to learn how to adapt to this new landscape.

What Will You Learn?

  • How to engage with connected customers
  • How to implement new ways to connect, learn, and adapt
  • How to become and stay relevant to your customer

About our Take 10 Program

In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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