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Tuesday, November 14, 2023

📋 Table of Contents

1. How CMOs Can Use AI to Make Career-Changing, Strategic Business Impact

2. How to Reach Influential B2B Decision-Makers at Scale sponsored

3. What Makes B2B Influencer Marketing Programs Successful

4. Transform Your Production Using Creative Automation sponsored webinar

5. How to Design Surveys to Make Better Business Decisions

6. Marketers Using ChatGPT to Get Ahead MarketingProfs PRO member offer

Scroll down for more, including industry news, community goings-on, and other useful resources.

How CMOs Can Use AI to Make Career-Changing, Strategic Business Impact
article
How CMOs Can Use AI to Make Career-Changing, Strategic Business Impact
AI adoption has the potential to bring the much-beleaguered CMO role to the frontline of business operations. With the CEO and C-suite's support, CMOs can use AI responsibly to drive digital change and meet growth goals. Here's how. »
How to Reach Influential B2B Decision-Makers at Scale
sponsored
How to Reach Influential B2B Decision-Makers at Scale
Programmatic advertising allows B2B marketers to efficiently target stakeholders and decision-makers at scale. For a play-by-play of how to serve the right digital ads to the right B2B audiences, check out StackAdapt's free on-demand webinar. »
What Makes B2B Influencer Marketing Programs Successful
research
What Makes B2B Influencer Marketing Programs Successful
Marketers who rate their B2B firm's influencer program as very effective are more likely to say they outsource the work, use AI, and keep the program going continually, according to recent research. Check out the study findings. »
Transform Your Production Using Creative Automation
sponsored webinar
Transform Your Production Using Creative Automation
Experienced marketers know that delivering relevant, customer-centric omnichannel campaigns is challenging and complicated. If you're getting bogged down in a process that just doesn't work, join this free webinar to improve your creative production workflow. »
How to Design Surveys to Make Better Business Decisions
infographic
How to Design Surveys to Make Better Business Decisions
This infographic looks at what it takes to create good surveys across four key stages: planning and scoping, authoring and creation, execution and fielding, and analysis and reporting. Check out the infographic. »
Marketers Using ChatGPT to Get Ahead
MarketingProfs PRO member offer
AI tools like ChatGPT can generate ideas, copy, and research in the blink of an eye. If you haven't tried AI—or if youre getting poor results with your prompts—then check out AI for Content Creators, an on-demand series that shows you how to craft prompts that stay on brand, prompts that simplify your market research, and more. Streaming now and free for the PRO community.
Get better results with AI now
Profs Picks
sponsored
Ever wish you were a marketing Robin Hood, hitting the middle of your target every time? StackAdapt's latest free webinar can show you the way. Discover best-practices in programmatic for B2B brands, including data-driven audience targeting options and strategies for ABM. Learn how to align campaign types with business objectives throughout the sales funnel, from awareness and interest to evaluation and conversion. The webinar will also help you understand how to analyze the effectiveness of media buys through post-campaign attribution reporting. Register now and watch on-demand!
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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News You Can Use
Updates from around the industry
Siteimprove Unveils AI Generate, a New AI-Powered Content Optimizer for Marketers Everywhere Yahoo Finance
Albacross and Bombora Announce Partnership to Enhance Buyer Intent Data and Account-Based Marketing in Europe CMSWire
Bridgeline, Xngage Unveil Enhanced Search Solution for Optimizely MarTech Series
Pure Storage Drives Global Customer Breakthroughs With Enterprise-Scale AI Initiatives MarTech Series
Innovapptive Launches Computer Vision and AI/ML Inspection Solution With Deloitte Australia PR Newswire
Consensus, the Leading B2B Demo Automation Platform, Appoints Doug Johnson as New CEO PR Newswire
Upcoming Events
NOV
14
Creative Automation: Driving Transformation for Efficient Production
45-minute webinar | sponsored by Celtra
NOV
16
AI in Marketing: How to Cut Through the Hype and Harness AI's Potential
45-minute webinar | sponsored by SurveyMonkey
NOV
21
The Who, What, When, and Why of Intent Data
45-minute webinar | sponsored by ZoomInfo
NOV
30
Programmatic and ABM: A Match Made in Heaven for B2B Marketers
45-minute webinar | sponsored by StackAdapt
DEC
13
Storytelling: Using the Power of Story to Persuade
Half-day online workshop | with Bobby Lehew
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