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MarketingProfs
Nov 16, 2016 Vol. 15, No. 223
In this issue
1. How-To: Top 4 Things You Should Know on Your Journey to Content Marketing Success
2. Podcast: Brand Engagement for B2B: Avenue CEO Bob Domenz on Marketing Smarts
3.  PRO  How-To Guide: Four Requisites for Agile Marketing Success
4. Survey Says: The Most Loved, Fun, Relevant, Engaging, Social, and Helpful Brands
5. My View: Bringing Adtech In-House: Success or Stress for Brand Marketers?
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Advertisement  Should you earn an MBA or a Master's Degree?
An advanced degree – an MBA or a master's – is often a differentiator for people looking to move up the career ladder. So which is better? It's a matter of breadth and depth. An MBA provides a holistic framework of business issues, while a master’s degree dives into a specialized discipline.
 
How-To
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Top 4 Things You Should Know on Your Journey to Content Marketing Success
By Alicianne Rand
Finding your way to content marketing success is not always easy. Here are four lessons and a few secrets to help you on your journey. Read More
Podcast
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Brand Engagement for B2B: Avenue CEO Bob Domenz on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Avenue CEO Bob Domenz discusses brand engagement for B2B organizations. Read More
FOR  PRO  Members
Today's PRO Item
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How-To Guide: Four Requisites for Agile Marketing Success
In this 36-page guide, you'll learn the four requisites for agile marketing success—the right attitude, the voice of the customer, "flow-jo" (flow mojo), and teamwork—along with a myriad of tips for putting it all into motion. Read More
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Advertisement  Sharpen Your Soft Skills for Career Success
Many job seekers believe that measurable knowledge will help them on a career path, but soft skills are also important. Employers are putting a premium on candidates who know how to engage, collaborate, communicate and practice the behaviors that go beyond just doing the job.
 
Survey Says
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The Most Loved, Fun, Relevant, Engaging, Social, and Helpful Brands
By Ayaz Nanji
Apple, Microsoft, and Netflix are the most loved brands by consumers in the United States, according to recent research from Accenture Interactive and FJORD. Read More
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My View
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Bringing Adtech In-House: Success or Stress for Brand Marketers?
By Merrily McGugan
A growing number of marketers believe that bringing adtech and martech solutions in-house is the way to go for improved cost-effectiveness, transparency, and access to data. But does it make sense for your organization? Read More

event calendar

Nov 15
FREE Seminar—Tell Your Story With Data
Nov 17
PRO Seminar—Hack the Conversation: Discover Insights Through Social Data
Nov 22
FREE Seminar— Advocacy and the Bottom Line: How to Make It Work
Dec 1
MarketingProfs University—Email Marketing Master Course
Dec 8
PRO Seminar—Measure Once, Cut 17 Times: How Marketers Can Stretch Their Marketing Efforts

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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