NEW! Marketing Strategy Master Class launches December 1. Learn more

Apple, Microsoft, and Netflix are the most loved brands by consumers in the United States, according to recent research from Accenture Interactive and FJORD.

The report was based on data from a survey of more than 26,000 people in the US, UK, and Brazil. Respondents were asked to name which brands they love the most, as well as to rank brands in specific verticals.

Samsung ranks as the fourth most-loved brand by US consumers; Sony is fifth, followed by Google, Amazon, Fitbit, Facebook, and Wal-Mart.

Survey respondents were also asked to rate how much the brands they love are fun (holds my attention in an entertaining way), relevant (gives me clear and customized information I want, when I want it), engaging (identifies with my individual needs and wants), social (helps me connect with others), and helpful (is efficient, easy, and adapts over time).

US consumers rank Netflix as the most fun brand, Fitbit as the most relevant brand, Apple as the most engaging brand, Facebook as the most social brand, and Amazon as the most helpful brand.

About the research: The report was based on data from a survey of more than 26,000 consumers in the US, UK, and Brazil.

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.


image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji