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By Cara Barineau |
If the term "video tour" makes you think of something you'd find only on a real estate website, think again! Video tours are a great way to market a wide array of products and services—if you do it the right way.
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By Michael Harris |
Today, buyers are busy doing the work of multiple people. The last thing they have time for is a salesperson who takes a spray-and-pray approach, making a generic presentation that's all about what's being sold.
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YouTube users uploaded more than 13 million hours of video content in 2010—resulting in more than 700 billion views. Learn how you can use YouTube to create awareness for your brand and connect with interested viewers with A Quick Guide to YouTube & Creating Your Own YouTube Channel.
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Brands to Focus on Localized Content Marketing |
Engaging local target audiences is a strategic focus for many brands: 49% of national marketers surveyed say localized marketing is essential to business growth and profitability, particularly as it relates to demand generation and sell-through of products and services.
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By Matthew T. Grant Nichole Goodyear, strategic adviser at Extole, chats about running startups, changes in advertising, and the future of social search... in the latest Marketing Smarts podcast from MarketingProfs.
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Nov 3
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PRO Seminar—How to Build a Thriving Content Ecosystem with Ann Handley and Matt Grant |
Nov 3-18
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MarketingProfs University LIVE—Content Marketing Crash Course |
Nov 8
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FREE Seminar—Maximizing Marketing ROI with Integrated Webinars sponsored by Readytalk |
Nov 10
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PRO Seminar—Landing Pages: What's New, What's Hot, What's Performing with Scott Brinker |
Nov 11
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Digital Marketing World—Email Marketing free online conference |
Nov 15
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FREE Seminar—Video Marketing ROI: The Video Strategy Framework sponsored by Brightcove |
Mar 29-30
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SocialTech 2012—B2B Social Media Marketing Distilled register before 11.21.11 and save 34% |
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