Question

Topic: Social Media

Is Sms Marketing Relevant In The Age Of Twitter?

Posted by lstevens on 11/1/2011 at 10:10 AM ET 25 Points
I am about to begin researching SMS affiliate programs, but I am wondering how relevant a marketing message delivered via text message is when the same message could be tweeted? Can the two work together?
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  • Posted by thecynicalmarketer on 11/1/2011 at 10:55 AM Accepted
    Yes, 100%.
    Text message marketing is more relevant now than ever. 90%+ of SMS messages are read within 15 minutes of being received. They give you access to the mobile market. Tweeting is valuable and should also be a part of your strategy. 60% of cell phones are not smart phones and cannot receive Tweets, so it is not as effective in reaching the mobile crowd. They are very different. Twitter is like having access to millions of conversations at once, while an SMS is a much more exclusive communication.
  • Posted by lstevens on 11/1/2011 at 11:56 AM Author
    Okay, so here is a follow-up question: How useful are short codes in SMS?
  • Posted by mvaede on 11/1/2011 at 5:49 PM Accepted
    As already pointed out : SMS are read
    concerning short codes, you would need to know how many of your customers/prospects have a smart phone with a good data plan - otherwise they might be annoyed. Just like not being able to scan and read QR code.

    Mikael
    B2B Marketing
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