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MarketingProfs
Nov 23, 2016 Vol. 15, No. 228
In this issue
1. How-To: Marketing ROI: How to Get Actionable Insights From Google Analytics
2.  PRO  How-To Guide: Engage Customers and Generate Leads With Interactive Content
3. Survey Says: Is It OK to Use a Smartphone at the Holiday Table?
4. My View: Facebook Automation: Collect and Deliver Relevant Information
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Advertisement  Isn't it about time you had a social video strategy? Join us Nov 29 for our free seminar, Navigating the Social Video Landscape. Register today.
 
How-To
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Marketing ROI: How to Get Actionable Insights From Google Analytics
By Jennifer Blackburn
What Google Analytics data should marketers home in on to help executives understand the impact of marketing content and online efforts on delivering value through the sales funnel? Read More
FOR  PRO  Members
Today's PRO Item
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How-To Guide: Engage Customers and Generate Leads With Interactive Content
This 27-page guide will answer your questions about interactive content. It'll show you that it's about more than just games. It may even inspire you to "interactivate" your own content and engage your readers. Read More
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Advertisement  Join us on Dec 6 for Agile Marketing 101. You'll learn what it is, why it's awesome, and how to apply it to your work today. Register now.
 
Survey Says
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Is It OK to Use a Smartphone at the Holiday Table?
By Ayaz Nanji
Most consumers say it's not OK for family and friends to use smartphones at the holiday table, according to recent research from Sequence. Read More
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My View
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Facebook Automated: Collect and Deliver Relevant Information With Automation
By Greg Blazewicz
Automating marketing, including your Facebook marketing efforts, helps build long-lasting relationships with your customers; therefore, it has an impact on audience engagement levels—and your revenue. Read More

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Dec 1
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Dec 6
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