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Most consumers say it's not OK for family and friends to use smartphones at the holiday table, according to recent research from Sequence.

The report was based on data from a survey conducted in September 2016 of more than 1,000 consumers age 18 and older in the United States.

Only one in five respondents say it's not a big deal if someone uses a smartphone at the holiday table.

Some 59% of respondents say their family and friends are good about keeping their smartphones away during the holidays, up from 36% who said the same a year ago.

Nearly half of Millennials (47%) say using a smartphone at the holiday table is appropriate only when taking photos.

Respondents say discussing politics is a much bigger cause of tension at the holiday table than smartphone use (65% say politics causes tension vs. 35% say smartphone use does).

About the research: The report was based on data from a survey conducted in September 2016 of more than 1,000 consumers age 18 and older in the United States.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji


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