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MarketingProfs
Nov 29, 2016 Vol. 15, No. 230
In this issue
1. How-To: Five Steps to Integrating Your Blog, Social Media, and Email Marketing
2. Survey Says: Blogging Benchmarks: Writing Time, Post Length, and Media Use
3.  PRO  Take 10: Get a Seat at the CEO's Table
4. My View: Point-of-Sale Marketing: Give Them What They Want, Wherever They Are
5. Infographic: The Future of PR: Tech-Driven Media Intelligence
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How-To
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Five Steps to Integrating Your Blog, Social Media, and Email Marketing
By Joe Griffin
How do you unify efforts with different team members, initiatives, and strategies for your blog, email, and social media marketing? You need a content strategy that accounts for each channel. These five steps will lead you to a cohesive cross-functional plan. Read More
FOR  PRO  Members
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Take 10: Get a Seat at the CEO's Table
In just 10 minutes, you'll learn the keys to advancing your career to the C-suite. We'll share tips on how to best communicate with your CEO and what you can do to stand out to earn that coveted seat at the table. Read More
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Survey Says
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Blogging Benchmarks: Writing Time, Post Length, and Media Use
By Ayaz Nanji
Most bloggers (56%) say it takes them three hours or less to write a typical blog post, according to recent research from Orbit Media Studios. Read More
Quick Take
The Future of PR: Tech-Driven Media Intelligence [Infographic]
By Vahe Habeshian
If PR is to retain its importance, PR professionals and firms will need to be able to demonstrate results; and, for that, they will need to have ready access to actionable data. Read More
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My View
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Point-of-Sale Marketing: Give Them What They Want, Wherever They Are
By Daniel Matthews
Today, you can't ignore e-commerce. The business that optimizes point-of-sale (POS) marketing for both physical and digital retail will achieve the greatest ROI. Read More

event calendar

Nov 29
FREE Seminar—Navigating the Social Video Landscape
Dec 1
MarketingProfs University—Email Marketing Master Course
Dec 1
PRO Seminar—On the Edge of Email—Top Trends and Personalization
Dec 6
FREE Seminar—Agile Marketing 101
Dec 8
PRO Seminar—How You Can Get the Most ROI Out of Each Content Marketing Asset

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Research Writer: Ayaz Nanji
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