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In This Issue
+ How-To: Effective Direct Response Marketing: One-Shot vs. Campaign
+ #SocialSkim: Social Media This Week: Twitter and Instagram vs. Snapchat
+ PRO Online Tool Kit: Email Campaign Planner
+ Survey Says: How People Discover New Brands
+ My View: Understanding Twitter's New Location Prompt
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How-To Effective Direct Response Marketing: One-Shot vs. Campaign
By Michael Zipursky
You can go about direct response in two common ways: An extremely targeted one-shot approach that goes for the sale right away, or a campaign approach that has a distinct, planned follow-up component. Read More
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PRO Online Tool Kit: Email Campaign Planner
This tool provides you with step-by-step instructions for creating email campaigns that deliver the results you need. You'll be able to define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results. Read More
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Survey Says
How People Discover New Brands
By Ayaz Nanji
The most effective method for brand discovery remains articles published in mainstream media outlets, according to a recent report by GlobalWebIndex. Read More
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Quick Take
#SocialSkim: Social Media This Week: Twitter and Instagram vs. Snapchat; YouTube and Brands
By Angela Natividad
'Tis the season for future-gazing... See how banner ads are getting a social makeover. Learn which social network is tops for business, what brands topped YouTube's 2013 charts, what video put the 'Net in holiday mode, and how Twitter and Instagram plan to beat back Snapchat. Skim for some social sunshine. Read More
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My View Understanding Twitter's New Location Prompt
By David Rush
You may have heard about the latest version of the Twitter mobile app, but the most overlooked change in the update is the location prompt. Read More
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Dec 13
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Jan 9
PRO Seminar—Put LinkedIn to Work: Five Simple Steps to Generate, Manage, and Close Leads
 
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