| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Thursday, December 13, 2018 |
Hello, discerning marketers.
If you're a fan of our Marketing Smarts podcast (and who can blame you... there's a lot to like), you'll notice we don't have a podcast featured in this week's issue. But we'll be back next week—with our yearend special episode—so stay tuned. Meanwhile, there's plenty of other marketing know-how for you to absorb in today's newsletter. Most notably, the B2C version of our annual content marketing study is here! Enjoy.
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| CMOs Need to Focus to Survive: Three Priorities to Ditch and Three to Latch On To |
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| Here's the hard truth: Most CMOs will never be able to get all their work done. Yet, Marketing is critical to the success or failure of organizations. The solution? A rigorous focus on the things that matter most. So here are three areas to prioritize, and three to let go of. |
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| The Three Areas of Marketing That AI Will Reinvent First |
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| Why is online marketing poised to be heavily influenced by AI? Because many marketing processes are already automated—and so can be managed by AI technologies relatively easily. And because AI can improve the performance of marketing campaigns and drive revenue. AI will change these three areas of marketing first. |
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| Analyzing the Results of Your Email Marketing Campaign: A NEW Course |
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| Email marketing gives you a massive number of opportunities for testing. And that means endless ways to tweak and improve your results. But you need to know how to gather, analyze, and interpret the data into clear, actionable marketing insights. This new course shows you how to do just that. Get started. |
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| 2019 B2C Content Marketing Benchmarks, Budgets, and Trends |
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| Most B2C marketers are seeing improved results from content marketing and plan to increase their spending on it in the year ahead, according to annual research from MarketingProfs and Content Marketing Institute. Check out the full report here. |
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| A Small Business Guide to Facebook Chatbots [Infographic] |
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| Small businesses have a reputation for being more personal than their mega-corporation counterparts, but that doesn't mean technology is not involved. In fact, using chatbots may be a way to give your customers even more customized attention than you could otherwise. Check out the infographic to see how. |
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So glad you could join us today!
—Vahe Habeshian, Director of Publications
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