Here's the hard truth: Most CMOs (including me, admittedly) will never be able to get all their work done.
That may sound discouraging, but it's simply the nature of the job.
As Deloitte notes in a new study, many CMOs have found their plates loaded with a myriad of additional responsibilities as more and more tools and techniques have emerged. Those responsibilities may include social media campaigns, market research, digital marketing, direct marketing, advertising, and PR.
Ours is a challenging job with big responsibilities... but also big rewards: Our efforts play a critical role in the success (or failure) of businesses. So when things get too busy, the most effective recourse is a rigorous focus on the things that matter most. Unfortunately, though, that's where many top marketers struggle.
In this article, I've laid out three areas for CMOs to prioritize, and three to let go of (as hard as that might be).
1. Getting in touch with the customer
The modern CMO is increasingly responsible for shaping the end-to-end customer experience.
Take the first step (it's free).
You may also like:
- Five Ways to Keep Marketing Even If Your Marketing Budget Is Quarantined
- B2B Decision-Maker Survey: COVID-19's Impact on Marketing, Buying, and Sales
- Survive or Thrive? CEOs Must Invest Now in Marketing
- Five Things to Do Now With Your Customer Advisory Board During the Pandemic
- Eight Steps for Getting Brands Through a Disruptive Crisis Like COVID-19