Learn to leverage marketing technology at our free Friday Forum on July 10. RSVP now

Most business-to-consumer (B2C) marketers are seeing improved results from content marketing and plan to increase their spend on it in the year ahead.

Some 55% of B2C marketers say their content marketing efforts are somewhat more successful compared with a year ago, and 29% say their efforts are much more successful.

Moreover, a majority (57%) of B2C marketers say they plan to boost their content marketing spend in 2019, with 28% expecting their content budget to increase 1%-9% and 29% expecting their content budget to increase more than 9%.

Where is all of that extra spend going to go? If recent history is any indication, largely toward content development and paying to reach audiences: Some 56% of marketers who increased their content marketing budget over the previous 12 months say they spent more on content creation and 37% say they spent more on paid distribution.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.


image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji