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In This Issue
+ How-To: Nine Ways to Sharpen Your Customer Research (Part 2 of 2)
+ Survey Says: What Is the Value of Ranking First in an Amazon Search?
+ PRO Take 10: Customer Engagement: How to Turn a Negative Into a Positive
+ Infographic: Are You Ready to Tackle Omni-Channel This Holiday Season?
+ My View: Tips for Making Showrooming Work in Your Favor
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Advertisement  Phone calls convert 3X more than any other type of lead. Are you making them count? Learn how to optimize your phone calls with our free guide, The Power of the Phone Call: Making Decisions Based on Data, Not Perceptions.
How-To Nine Ways to Sharpen Your Customer Research (Part 2 of 2)
By Will Blunt
In part 2 of this article, you'll discover six more practical ways to derive valuable insights about your customers. Read More
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PRO Take 10: Customer Engagement: How to Turn a Negative Into a Positive
In just 10 minutes, you'll learn how to handle customer experience mishaps with finesse. You'll also learn how to create a greater level of brand trust and loyalty despite the customer issue—and, ultimately, turn an unhappy customer into a loyal one. Read More
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Advertisement  61% of searchers who place a phone call are ready to buy. Are you paying attention to your most valuable leads? Learn how to optimize your phone calls with our free guide, The Power of the Phone Call: Making Decisions Based on Data, Not Perceptions.
Survey Says
What Is the Value of Ranking First in an Amazon Search?
By Ayaz Nanji
Some 35% of consumers, on average, click the first product listed on an Amazon shopping search results page, according to a recent report from Compete. Read More
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Quick Take
Are You Ready to Tackle Omni-Channel in the 2014 Holiday Season? [Infographic]
By Verónica Maria Jarski
Are your omni-channel initiatives naughty or nice this holiday season? Take this short quiz to find out whether you're prepared—or unprepared—for omni-channel success. Read More
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My View Tips for Making Showrooming Work in Your Favor
By Robyn Hannah
Showrooming may sound like a retailer's nightmare, but it can be an opportunity for sales if you understand why it happens and how to respond to consumer needs. Read More
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Dec 4
 PRO Seminar—Customers Trump Analytics: Why Email Marketing is About People, Not Metrics
Dec 4
 MarketingProfs University—Email Marketing Master Course
Dec 9
 FREE Seminar—The Business Case for Predictive Lead Scoring
Dec 12
 Virtual Conference—Marketing Technology: "It's how you use it" 3 online sessions—FREE!
 
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