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MarketingProfs
Dec 7, 2016 Vol. 15, No. 236
In this issue
1. How-To: How to Use Scenarios to Achieve Marketing Agility
2. Podcast: If You're Not Gating Your Videos, You're Doing It Wrong: Kristen Craft of Wistia
3.  PRO  How-To Guide: Build a Mighty Email List With Attractive Lead Magnets
4. Survey Says: How Consumers Feel About Marketing Emails
5. My View: The End of Behavioral Targeting and the Rise of Account-Based Marketing
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Advertisement  Join us Dec 13 for our free seminar, The Year in Email: The Best and Brightest of 2016. You'll get a look at some of Emma's top-performing campaigns, plus design and strategy tips. Register today.
 
How-To
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How to Use Scenarios to Achieve Marketing Agility
By Laura Patterson
Scenario analysis is an essential part of creating agility. Scenarios help you anticipate. They help you ask better questions and prepare for the unexpected. They increase your readiness, which is what sets the stage for agility. Read More
Podcast
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If You're Not Gating Your Videos, You're Doing It Wrong: Kristen Craft of Wistia on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Kristen Craft of video hosting company Wistia shares the secret to creating video content that converts. Read More
FOR  PRO  Members
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How-To Guide: Build a Mighty Email List With Attractive Lead Magnets
Lead magnets are vital to building your email list—and your business. In this 36-page guide, you'll discover 5 principles of effective lead magnets, 25 types of high-converting lead magnets, 17 ways to promote your lead magnets, various ways to collect emails, and more! Read More
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Advertisement  Join MarketingProfs and IBM Marketing Cloud on Dec 14 for our free seminar, The Future of Marketing: Understanding Hidden Social, Data, and Technology Shifts. Register today.
 
Survey Says
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How Consumers Feel About Marketing Emails
By Ayaz Nanji
Only 15% of Americans say the emails they they receive from marketers are frequently or always useful, according to recent research from Fluent. Read More
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My View
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The End of Behavioral Targeting and the Rise of Account-Based Marketing
By Ray Kingman
As marketing moves toward personalization (a trend made inevitable by mobile), it's clear that behavior isn't the Holy Grail many thought it was. After all, isn't it much more valuable to know who your customers are, rather than draw inferences about them from their recent behavior? Read More

event calendar

Dec 6
FREE Seminar—Agile Marketing 101
Dec 8
PRO Seminar—How You Can Get the Most ROI Out of Each Content Marketing Asset
Dec 13
FREE Seminar—The Year in Email: The Best and Brightest of 2016
Dec 14
FREE Seminar—The Future of Marketing: Understanding Hidden Social, Data, and Technology Shifts

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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