The report was based on data from a survey of 1,900 consumers age 18 and older who live in the United States.
Some 7% of respondents say the marketing emails they receive are always useful, and 8% say they are frequently useful.
In addition, 29% of respondents say marketing emails are sometimes useful, 33% say they are rarely useful, and 24% say they are never useful.
Younger respondents, those age 18-29, find marketing emails more useful in general than do older respondents (age 30+).
Some 56% of consumers say they receive way too many marketing emails; 23% say they receive a few too many marketing emails; 12% say they receive the right amount; and 8% say they receive too few.
Some 41% of consumers say they will ignore an unwanted marketing email, and 41% say they will unsubscribe from the sender's list; 11% of consumers say they will move an unwanted marketing email to the spam folder, and 7% say they will report it as spam.
About the research: The report was based on data from a survey of 1,900 consumers age 18 and older who lived in the United States.
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may also like:
- Four Ways to Empower Your Email Marketing Strategy With AI
- Seven Crucial Marketing Automation Workflows You Need for Building Campaigns
- 10 Email Marketing Do's and Don'ts for Campaign Success [Infographic]
- Five Steps for Leading Email Marketing Through Change and Crisis
- How COVID-19 Affected Email Benchmarks in 19 Industries in Spring 2020