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Only 15% of Americans say the emails they receive from marketers are frequently or always useful, according to recent research from Fluent.

The report was based on data from a survey of 1,900 consumers age 18 and older who live in the United States.

Some 7% of respondents say the marketing emails they receive are always useful, and 8% say they are frequently useful.

In addition, 29% of respondents say marketing emails are sometimes useful, 33% say they are rarely useful, and 24% say they are never useful.

Younger respondents, those age 18-29, find marketing emails more useful in general than do older respondents (age 30+).

Some 56% of consumers say they receive way too many marketing emails; 23% say they receive a few too many marketing emails; 12% say they receive the right amount; and 8% say they receive too few.

Some 41% of consumers say they will ignore an unwanted marketing email, and 41% say they will unsubscribe from the sender's list; 11% of consumers say they will move an unwanted marketing email to the spam folder, and 7% say they will report it as spam.

About the research: The report was based on data from a survey of 1,900 consumers age 18 and older who lived in the United States.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji


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