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In This Issue
+ How-To: What Not to Do With Your Online Presence in 2013
+ PRO: SmartTools: Tackle Your Email List
+ Survey Says: Super Bowl Ads More Popular Than Game Action
+ Quick Take: Twitter's Vine, a Plethora of Tools: This Week's #SocialSkim
+ My View: Super Bowl XLVII Advertisers Step Up Their Game
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How-To What Not to Do With Your Online Presence in 2013
By Tara Banda
If you need some help with your online presence (think social media, blogs, local listings, mobile, and more...) here's a list of 10 do's and 10 don'ts to keep your marketing on the right track in 2013. Read More
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PRO SmartTools: Tackle Your Email List
Creating a plan to manage your email list is difficult. That's why we've pulled together all the steps for building, optimizing, and governing your list so that it aligns with your business objectives. Use our Email List Manager to simplify the process now—and thank us later! Read More
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Advertisement  Take your presentations from merely functional to utterly fantastic with Presentations Unleashed: Inform, Persuade, and Inspire! 9 classes designed to help you master the art of the presentation. Register today using code INSPIRE and save $200.
Survey Says
Super Bowl Ads More Popular Than Game Action
By Lenna Garibian
American adults prefer Super Bowl commercials over any other part of the event, including the game itself: 38.8% of those surveyed cite commercials as their favorite part of the Super Bowl, whereas 28.8% cite the game itself. Read More
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Quick Take
Twitter's Vine, How Brands Are Using It, a Plethora of Tools: The Week in Social Media #SocialSkim
By Angela Natividad
Twitter's Vine has already wrapped itself around brand hearts and minds.... We also bring you the skinny on other useful tools (for memes, for tracking analytics by phone, for funner presentations, for better gauging the usefulness of Pinterest, and for improving your company culture), along with the usual grab bag of B2B-relevant news, stats, how-tos, and buzz-worthy campaigns. Read More
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My View Super Bowl XLVII Advertisers Step Up Their Game
By Brian Bennett
Some 100 million people watch the Super Bowl every year. Many are more interested in the ads than the game, so advertisers must bring their "A" game to be memorable. Here are some tactics they're using in 2013. Read More
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