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In This Issue
+ How-To: What Motivates Your Customer Network—Love, Glory, or Money?
+ PRO: Favorite Seminar—The Seven Deadly Sins of Landing Page Design
+ Survey Says: Loyalty Programs Boost Email Success
+ Quick Take: Four Tips for Crafting B2B Emails That Get Results
+ My View: Five Things You Need to Know to Boost Lead Generation
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Advertisement  There's a revolution going on in marketing today. New technologies emerge. Communication channels shift and fragment. Delivery of measurable ROI is critical. This white paper, Ten Steps to Effective Email Marketing, presents ten strategies for B2B and B2C marketers deliver integrated, measurable email marketing campaigns in the evolving online landscape. Download Now!
How-To What Motivates Your Customer Network: Love, Glory, or Money?
By David L. Rogers
Whether customers are motivated by curiosity, personal interests, or commercial goals—it's crucial to know why they'd want to collaborate with your business. Here are three motivational forces that drive collaboration. Read More
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PRO PRO Favorite Seminar: The Seven Deadly Sins of Landing Page Design
Learn how to avoid the seven most common and deadly landing page sins in this fast-paced and entertaining session with noted conversion expert and bestselling author Tim Ash. Read More
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Advertisement  With Facebook consuming the majority of consumers' time online along with the rise of the smartphone, consumers' relationship to email is rapidly changing. Join Alterian and industry analyst David Daniels, The Relevancy Group, for a Feb 16th webinar and learn to harness these trends for your email marketing. Learn More
Survey Says
Loyalty Programs Boost Email Success
Email campaigns that target loyalty program members are more successful at engaging audiences—they generate higher open rates, transaction levels, and revenue per email. Read More
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Quick Take
Four Tips for Crafting B2B Emails That Get Results
Email is still a player, but terrific open rates won't happen on their own. It's up to you to apply tactics that'll help make your B2B e-messages effective—and downright irresistible. Read More
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My View Five Things You Need to Know to Boost Your Lead Generation
By Carlos Hidalgo
A recent poll of B2B marketers showed that many of them say they're struggling to generate a high volume of leads—especially high-quality ones. If you can relate, here are five tips to increase leads—and revenue. Read More
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@existglobal Branding, Bail Bonds & Sweet Tea: A Video Roundup of the #mpforum attended by @ExistGlobal's @Magi_Hernandez | https:////mrp.ph/dmpforum
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Forum Today's Question
By mthompso Posted 2/9 at 8:06 am EST
I'm teaching a class on how nonprofits can improve their websites. Given their tight budgets, what should nonprofits consider when designing a website? Go To Question
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Feb 10 / PRO Seminar—Using Personas to Boost Site Performance with Mark O’Brien
Feb 11 / Digital Marketing World—Demand/Lead Generation Free online conference
Feb 17 / PRO Seminar—Tradeshow Strategies That Work with Bob Knorpp
Mar 11 / Digital Marketing World—Email Marketing Free online conference
 
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