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Boost Your Booth: Tradeshow Strategies That Work

Bob Knorpp
Matthew T. Grant
Thu., Feb. 17, 2011, 12pm ET (9am PT)
90 minutes
This online marketing seminar received 5 star(s)

Exhibiting at a tradeshow puts you face-to-face with your customers. It's a huge opportunity, filled with revenue-generating potential.

Yet, while MarketingProfs' own research indicates that marketers find in-person events to be among the most beneficial tactic in their arsenals—and spend more money on events than any other marketing program—too many businesses put too little thought into how this experience fits into the overall marketing plan. And worse yet, many don't even chart a path to profitability for the event.

This presentation will look beyond the logistics of tradeshow marketing and examine the underlying strategies necessary for achieving success. We'll cover new ideas that can help you increase the number of qualified leads you generate as a result of exhibiting.

From pre-show promotion to in-show events to post-show follow-up, don't miss this practical seminar with actionable tips you can implement immediately. You'll walk away energized with creative suggestions for improving your event initiatives, and a better understanding of how you can evaluate program success.


Bob Knorpp is host of The BeanCast Marketing Podcast and Ad Age Outlook. In his 20-years of marketing, he has created award-winning campaigns for Novartis, Mars, Syngenta, Boehringer-Ingelheim, Wachovia and others. Bob is a member of the International ECHO Awards Board of Governors and is president of The Cool Beans Group, a marketing consultancy based in Greensboro, NC.

Who Should Attend?

Perfect for marketing tradeshow managers and exhibit planners looking for fresh ideas, this presentation is also a must-see for anyone responsible for lead generation through in-person events.

What Will You Learn?

  • Tips for developing a winning show strategy
  • How to select the right events to meet your marketing objectives
  • New ways to draw prospects into your booth
  • How to make booth giveaways work harder
  • The benefit of creating events within events
  • Best practices for managing contacts and lead follow-up strategies

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